SEO Keyword Research Services
Competitive SEO keyword research and analysis are the foundation of SEO campaigns. Our expert team makes sure you are visible on Google and Bing for targeted keywords that drive sales leads and revenue to your business.
Since optimizing a website for every conceivable relevant keyword phrase is prohibitively expensive, selecting the right keywords makes the difference.
Our website keyword research and analysis process, developed over years, has achieved top results for clients in a wide range of competitive B2B and B2C niches.
Our Effective SEO Keyword Research Services Set You Up for Success
Experience & Expertise
Straight North has been performing SEO since 1997. Our full-time, in-house SEO team understands the many nuances of competitive keyword research. Today, as one of the largest middle-market SEO agencies in the U.S., we have keyword research projects underway day-in and day-out.
Focus on Lead Generation
Companies invest in keyword research for SEO to generate sales leads and revenue, and that is precisely where our focus is. Whether it’s a survey of the most popular terms or long tail keyword research, we select keywords based on their probability of attracting attention from good prospective customers.
Your Input Matters
We welcome your input on keyword research and analysis! The knowledge you have of your industry and customer base is invaluable to identify search terms that attract leads, and eliminate ones that don’t. We’ve learned a collaborative approach gives you an edge over hands-off competitors!
Being in a highly specialized niche, we didn’t think SEO would help us generate leads, and we are happy to report that Straight North proved us wrong!
How Our SEO Keyword Research Services Work
Our approach begins by capturing all potentially relevant keyword phrases, and then, through application of a variety of filters, whittling down that keyword universe to a final set of target keywords calculated to provide the biggest return. Factors we consider include:
- Target Audience Demographics. Understanding the characteristics and search behaviors of your target audience(s) is important for selecting keywords that attract the attention of highly qualified prospects.
- Competitive Keyword Research. Sometimes, the smaller volume phrase is more promising. A smaller competitor vying for organic ranking position for a phrase being targeted by major players may not have the budget to compete.
- Long Tail Search Terms. Long tail keyword research identifies lower volume phrases with high conversion probability and/or high conversion profitability. For instance, only a handful of users may search for a particular type of overhead crane – but if each sale represents $1 million in revenue, it would be well worth targeting.
- Relevance. The phrase “employee benefits seminars” may generate a lot of volume, but if a human resources outsource firm does not conduct seminars, it may not be worth targeting, since it can’t help users looking for this service and thus does not align with user intent.
- Search Volume. A phrase generating 40,000 monthly searches is likely to be much more promising than a similar phrase generating 4,000 monthly searches.
- Specificity. The phrase “packaging” has enormous volume, but it is too broad in meaning to attract relevant searches. In contrast, a phrase such as “buy packaging boxes” has considerably less volume but extremely high relevance and user intent strength.
- User Location. If 35,000 of the 40,000 monthly searches for a given phrase are from international users and your company sells only in the U.S., it is probably not worth targeting.
- Local SEO Keyword Research. Keyword research for organizations serving local markets requires a separate methodology, and one in which we are very experienced.
User intent is another factor that requires some elaboration. Someone searching for “accounting” could be looking for general information on the field of accounting. Someone searching for “accounting services” is more likely to be in the market for buying accounting services. In contrast, a keyword phrase that embodies a clearer and stronger intent (usually to generate a lead) is the best target. Don’t throw good money after bad: If your current SEO campaign isn’t producing the results you want, the problem could go all the way back to the beginning: keyword research and analysis.