SEO for Banks

You know you want to attract new business to your bank, and you know search engine optimization (SEO) can help with that, but you’re unsure what to do.

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Sound familiar? Many financial institutions are in the same boat. The fact is, effective SEO offers significant growth opportunities for online traffic and business — but you have to do it right. This is why working with a bank SEO company that understands the industry and ever-changing search engine algorithms is so important. When you partner with SEO experts, you gain the strategy and know-how to effectively move your site up in search rankings.

What Can a Bank SEO Agency Offer You?

In today’s Internet world, SEO is about more than a few website tweaks or keywords. To be effective, it must involve both on-site elements (the content, structure and organization of your website) and off-site elements (the quality and quantity of links pointing back to your website). A bank SEO firm will know how to optimize your website structure and content in such a way that it encourages sharing, while also making that content keyword-rich and relevant to potential bank customers.

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Bank SEO Services a Firm May Use to Improve Your Rankings

To help your bank move higher in organic search results, a bank SEO company will use strategies proven to drive better search results. Some examples include:

  • Link building: About 75 percent of SEO is in off-site elements, so building links needs to be a major focus. Getting linked elsewhere requires creating the kind of relevant, financially focused content that people want to share, so on-site elements are important, too. A Bank SEO agency will strategize for both, and to craft and market that content to build your online presence.
  • Geographic keywords: Focusing on your bank’s community is an important way to narrow the playing field for keyword competition. Many more people search for “bank” than for “bank in (your city),” for example. With that in mind, you’ll want to build locally focused content — alt-tagged photos, testimonials, blog posts, etc. — to let search engines know where you are.
  • Individual location pages: If your bank has multiple branches, you don’t want to list all those branches on one page, at least not if you want each location to have maximum SEO power. Rather, it’s worthwhile to build individual pages focused on each location’s keyword.
  • Flex content muscles: Writing only a few sentences on every page makes your website seem less authoritative than sites with more text. That’s why, when you’re writing web pages optimized for search, you want to focus on quality, valuable, original content that’s at least 500 words in length. More content communicates more expertise, tends to be shared more often and tells the search engines you’re a worthwhile resource.

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