That’s where SEO comes into the picture. You already know that properly executed search engine optimization can help you generate new customers, but were you aware that you can also use it to improve the quality of your customer base?
Here are three SEO tips to help web hosting companies leverage SEO to improve customer loyalty and long-term profitability.
Web Hosting SEO Tip #1: Narrow Your Target Audience
Every business needs web hosting, but chances are not every business who needs hosting is your ideal customer. By being selective about the types of businesses you want to attract with your SEO, you will not only generate more traffic and sales, but you will start attracting better customers.
Take a look at your current best customers and see what they have in common. If you are in growth mode, you might also want to brainstorm for potential new markets you’d like to serve. Then, create keywords designed specifically for these markets.
Keyword selection is critical, so don’t rush this step. You may also find it helpful to work with a web hosting SEO firm to determine the keywords likely to result in the best return on your investment.