Web Hosting SEO Tip #2: Use Content to Educate and Optimize
Search engines love fresh content, so it’s essential to update your site frequently. Blogging is ideal for this, and it has an added benefit: customer education.
Most people have no idea why they should choose one web host over another. By publishing good, solid information about your industry, you can help them understand why they should buy their hosting from you over any other web hosting company. Explaining the value of your services and the reasons behind the things they experience can also encourage your customers to spend more and stay with you longer.
Remember that blog posts with images get 94 percent more views. Don’t forget to include keywords in your title tags, meta descriptions, H1 and H2 headings and body copy.
Marketers who make blogging a priority are 13 times more likely to report positive ROI from their efforts. If you find it challenging to keep up with ideas and content for your blog, consider enlisting the help of a web hosting SEO agency that will ensure your content is relevant and optimized for top results.