The main purpose of off-site SEO is to create relevant and authoritative backlinks to your website. Google’s ranking algorithm places great importance on backlinks, as they indicate the value of your content and authoritativeness (reliability, expertise) of your business.
Backlinks can involve content, such as an article written (or ghostwritten) by a member of your staff that is published on a medical website, with a link to your website in the text. Backlinks sometimes do not involve content, such as when your site is listed, with a link, on an online directory of pharmaceutical companies. Your pharmaceutical SEO company will spend a great deal of effort identifying good linking opportunities and then working with online publishers to establish the links.
Content creation (off-site and on-site) is a very sensitive area in pharmaceutical SEO, since information must be carefully fact-checked, and many types of quality and guarantee claims common to B2B and B2C content are not permissible in the pharmaceutical area. This is why it is so important to find a knowledgeable SEO partner and be prepared to work collaboratively on any content development for your campaign.
If you would like to learn more about our pharmaceutical SEO services, call us now at 855-883-0011 — or request a quote online.