Travel SEO Company

It’s as true for a Chicago tour guide company as it is for a London transportation service — when you work in the highly competitive, saturated travel industry, you are losing customers if you’re not utilizing SEO.

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In order to improve search rankings, draw targeted traffic and generate more business, you need to work with a travel SEO company that understands how to make the most of online search.

Marketing to Travelers — and Search Engines

Think of SEO as marketing for the modern world. Understanding that the bulk of travelers today will use search engines to gather information on tours, trips and transportation options, SEO helps you optimize your website in such a way that you’re rewarded by search engines and helpful to travelers. SEO targets the pool of clients who are interested in what you offer, by attracting them to your website and highlighting your services.

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Examples of Travel SEO Services

The beauty of working with a professional travel SEO agency is that it will create an SEO plan specific to your business. By studying your competition, the industry and your goals, it will use a combination of tailored services to drive you forward in search results. Some of those services may include:

  • Keyword research: While there are many relevant keywords that could be useful for driving prospects to your website, you want to focus on relevant prospects —would-be travelers who are ready to book a trip or call for more information. A travel SEO firm can conduct in-depth research for keyword trends, searcher behaviors, etc., so you can know which terms are most important to target.
  • Link building: Search engines use links — quality and quantity — to help determine your site’s authority. Therefore, your travel SEO agency should launch a link-building campaign that focuses on creating (a) shareable content, and (b) content published elsewhere online that links back to your website.
  • Local SEO: Your physical location needs to be obvious online if search engines are going to rank you in local results. For example, when someone searches for “hotels (your city)”, a search engine may display mapped results relative to the searcher’s current geographic location. It is advantageous to appear in these results in order to capture more visitors.
  • Responsive web design: Today’s searchers are on a variety of devices: smartphones, laptops, desktop computers, tablets, etc. To maximize user experience, your website needs to work properly on all devices. This is especially important from an SEO standpoint — search engines value responsive design and reward your website for being user-friendly.

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