It’s the same with search engine optimization for gym websites. SEO takes time and consistency, but the rewards are well worth it. Follow these gym SEO tips to muscle up your Google rankings and keep your fitness center filled to capacity.
- Make sure your site is mobile-friendly. Your prospective members are active. They search on the go. If they can’t find their way around your site on their mobile device, they’re out of there — and into another gym. Google knows it, too — that’s why it rewards mobile-friendly sites with higher rankings in mobile search. If you need your website updated, be sure to hire a gym SEO firm with expertise in responsive design. The firm will give your site all the SEO tweaks it needs, and your fitness facility a leg up on your competition.
- Get specific with your keywords. You don’t want to attract just anyone to your gym website. You need visitors who will become customers. To do that, think like them and use the keywords they use to search for you. That means using geo-centric keywords, or search phrases that include your city or neighborhood. You’ll also want to zero in on the specific services you offer. For instance, “functional pilates classes in San Diego” or “New York spin classes”. Keyword selection can be tricky; a gym SEO company can help you find the ones most likely to generate the most business the fastest.
- List your gym in online directories. Directory listings often appear on top of local search results. Add your gym to relevant directories such as MerchantCircle, Yelp, MapQuest, and Google My Business. Fill out your listings completely, and be sure to keep them consistent. Don’t forget to seek local business directories — these can be a great source of local traffic and will also help improve your local rankings.
- Backlinks, backlinks, backlinks. Getting other site owners to link to your site is like interval training: Most people give up on it — but if you do it consistently, it can skyrocket your results. The best place to start is with other local sites. You can also submit content such as how-to articles, videos and infographics to fitness-related sites. This will not only improve your rankings, it will increase your authority and turn you into a local — or even national — celebrity. A gym SEO agency can help you connect with high-quality publisher sites as well as create content for you, so you can spend more time in the gym.
Like fitness, SEO takes time, but it is well worth the effort. A well-optimized site becomes a consistent source of new business for your gym that you can count on to turn your gym into the champion fitness destination in your town.
The suggestions above are just the tip of the iceberg when it comes to SEO for fitness facilities; call us now at 855-883-0011 to learn more about our gym SEO services, or request a quote online.