Whether you sell exclusively online or want to augment your brick-and-mortar electronics store with e-commerce offerings, here are some electronics SEO tips to help you maximize your earnings.
4 Top SEO Tips for Electronics Companies
1. Mobile optimize your site — Over half of all online purchases are made on mobile devices. Why does it matter? Because user experience on a mobile phone or tablet is very different from that on a desktop. If your site design, structure or page speed doesn’t translate well to mobile, you may be turning away a lot of good business. Many aspects of mobile design are highly technical and must be integrated with e-commerce best practices for optimal ROI, so you’ll want to look for an electronics SEO company with expertise in responsive design when you upgrade your site.
2. Optimize for local search — Many electronics companies have brick-and-mortar locations. If this is you, you’re way ahead of the game to target local customers. Electronics is a highly competitive industry, but since many people prefer to shop in their local areas, you can compete readily by incorporating local search terms into your SEO keywords. Other ways to boost your local web presence include creating comprehensive Google My Business and Bing Places for Business profiles, listing your business on local online directories, and adding structured data to your website’s code (a good electronics SEO firm can do this for you if you need help.)