Whether you choose to do SEO work in-house or hire an investment SEO firm to do it for you, here are some of the top SEO tips for investment professionals.
Choose — and Use — Your Keywords Wisely
Longer, more complex keywords may not be as commonly used as shorter ones, but they see far less competition. Using phrases that your ideal investment client is most likely to use will help you attract the right clients. If you are a local investment advisor, these should include local search terms such as “Austin investment advisor”. You might also consider keywords that include the specific types of investments you offer.