Investment SEO Firm

Every day, potential investment clients search online for financial professionals. Optimizing your site for top search engine placement will help ensure that you get your share of this excellent source of online leads.

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Whether you choose to do SEO work in-house or hire an investment SEO firm to do it for you, here are some of the top SEO tips for investment professionals.

Choose — and Use — Your Keywords Wisely

Longer, more complex keywords may not be as commonly used as shorter ones, but they see far less competition. Using phrases that your ideal investment client is most likely to use will help you attract the right clients. If you are a local investment advisor, these should include local search terms such as “Austin investment advisor”. You might also consider keywords that include the specific types of investments you offer.

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Keyword selection is important, but so is how you use your keywords. Of course, you’ll want to weave them into your website content and blog articles. Don’t overdo it, though — excessive keyword density is no fun to read. Google considers it “keyword stuffing,” and will lower your rankings if found on your site.

In addition to your page’s body content, include keywords in the following places to help improve your search engine rankings:

  • Title tags
  • Headers and subheads
  • Image alt tags
  • Internal links

Keyword selection can be tricky, and can make or break your ROI. If you don’t have an SEO expert on staff, consider hiring an experienced investment SEO company to help.

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Build Authority With Content

Publishing original, high-quality content is one of the best ways to make the search engines happy. Fortunately, your clients and prospects love it, too! Here are a couple of authority-building techniques that will build trust in your investment advisory practice:

  • Publish frequent quality blog posts. The more you blog, the more traffic your site will generate. If you publish really good information, you’ll start to attract a loyal audience, some of whom will likely become clients.
  • Write guest posts and articles. While it takes a bit more legwork than writing your own blog, guest posting is invaluable because it creates backlinks to your site — which is one of the best strategies for improving your search rankings. Appearing on other people’s blogs also establishes authority and can be an excellent source of qualified leads.

Warning: “Quality” is the name of the game where SEO content is concerned. Be sure to publish only well-written information that is truly useful to your audience, and submit only to high-quality sites. While content generation and building relationships with other site owners takes time, the ROI potential is well worth it. Consider hiring an investment SEO agency if you don’t want to do it yourself.

Make Sure Your Site Is Mobile-Friendly

More people search online with mobile devices than with desktops. Google knows this, and it has changed its algorithms to favor mobile-friendly sites. In addition, having a mobile-friendly website means you’ll engage more of that mobile traffic. That’s important because 78 percent of local searches result in a purchase. They’re going to become someone’s client — it might as well be you!

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