The Campaign
Keyword Targets
The first step is to select the right target keywords. Your software and technology SEO company will conduct research to take into account search volume, competitiveness, relevance and searcher intent. The number and nature of targeted keywords also depends on your budget. Obviously, the greater your investment, the more keywords and/or higher-volume keywords your campaign can incorporate.
Link Acquisition
Typically, the biggest area of concentration in a campaign will be devoted to link acquisition. Google’s search algorithm places enormous importance on backlinks, as they are an indicator of your website content’s value and reliability. Naturally, this is the type of content Google wants to share with its search engine users.
Content
Most link acquisition efforts involve the creation and placement of content on other websites and blogs in your niche and related ones. This requires the SEO agency (with your collaboration) to create content that is useful, accurate and engaging. When topics and/or the proposed content (blog posts, infographics, etc.) are developed, the agency then markets it to relevant publishers. When the content is published, it will include a link back to your website. Over time, these links add up to a significant improvement in your organic visibility on Google.
Tracking and Reporting
Another extremely important facet of an SEO campaign is tracking and reporting. If your business is sales lead focused, your software and technology SEO firm needs to track phone and web form inquiries so you can determine how much revenue your campaign is producing.
Many companies fail to set up proper phone tracking, since it requires specialized expertise and tracking services. If sales leads matter in your business, however, the effort is worthwhile.
Another overlooked area is lead validation. If you have a lead generation site, it’s crucial to understand that all form submissions and phone calls from SEO sources are not sales leads. In fact, our extensive data reveals that about half of all conversions are something other than leads — misdials, spam, customer service inquiries, sales solicitations, job applicants, etc. You will overestimate the success of your campaign if you look at report data that displays conversions instead of validated leads.
To learn more about our software and technology SEO services, call us now at 855-883-0011 — or request a quote online.
