SEO is the business of reaching prospects right when they’re looking for what you offer, in order to draw them to your site. It means instead of having to hunt them down, you get to create the bait they’re looking for with keyword-optimized, properly organized, relevant, authoritative content. Then all you have to do is reel them in.
Why Isn’t a Good Website Enough?
Maybe you already having a slick fishing website that’s attractive and informative. The only problem? No one knows about it. Your existing customers may search for your business name and find you in search results, but when new prospects hunt for terms relating to your products or services, they’re finding your competitors instead. This is why an attractive website isn’t enough. What you need is a way to increase exposure to your company online so the customers you want are finding your site.