Auto Repair SEO Company

When people in your area have car repair needs, they are likely going to choose an auto repair shop in one of two ways: Either they will ask a friend for a recommendation, or they will search online to find the most convenient, trusted option. Offering superior service will get you those word-of-mouth referrals, but when it comes to being found easily online, SEO is your most important tool.

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SEO is the process of ensuring your site is among the first listed when people in your area search for car repair services. This is a proven, effective method to build traffic to your site and get more customers to call you for repairs. With the help of an auto repair SEO agency, you can create an effective strategy to push your site to the front of your local listings.

Build Trust With Local Auto Repair SEO Services

The American Automobile Association (AAA) warns mechanics that two out of every three drivers in the U.S. don’t trust their mechanics. This is an industry where you must build trust to get business, and high search engine rank is one way you can do so. These auto repair SEO services can help you rise to the top while branding your shop as a trusted local resource for auto repair.

Gather Local Reviews

Reviews from satisfied customers build trust, but they also help with your SEO. Specifically, positive reviews on your shop’s Google My Business and Yelp page will boost your rank in local search results. Always request that your customers leave you positive reviews, and work with an auto repair SEO firm to create a strategy to build more reviews on effective websites.

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Build Inbound Links

Links to your website from trusted automotive sites are highly valued with the search engines. The key to effective links is finding high-quality, authoritative websites. Some ways to generate these inbound links include:

  • Commenting or responding to blog or forum posts on auto repair
  • Guest blogging on automotive blogs with DIY tips and tricks
  • Joining the local chamber of commerce with a website listing
  • Trading web links with auto detailers, retailers, parts suppliers and other companies in the automotive industry that may benefit your customers
  • Building local citations with your company name, address and phone number on local business profile and directory sites

Structure Your Website Correctly

Website structure supports your SEO goals by giving the search engines a structure they can easily crawl to determine the validity of your site. As you structure your site, make sure to optimize it for mobile, which the search engines will reward. This is particularly important for car repair shops, because you need to know your customers can find you when they’re stranded and need somewhere to direct the tow truck.

Add Optimized Content

Search engines love fresh content relevant to your industry, and customers trust mechanics who are authoritative. Optimized content starts with in-depth keyword analysis to choose the best targeted search terms. Then, use those terms to generate the content for your site, and consider a blog to serve as a source of fresh, searchable content. Use local search terms to gather — and/or increase — local traffic.

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