When selecting a sports and athletics SEO company, it’s important to focus your search on companies with experience and proven results in your particular area of SEO. You will be looking for a sports and athletics SEO agency with expertise in one or more of these areas:
- E-commerce SEO. Selling athletic equipment, clothing or other sports-related items online? If so, you’ll need a very sophisticated campaign with a rock-solid strategy — almost every e-commerce company relies on organic search traffic for a substantial percentage of revenue. Like local SEO, e-commerce campaigns are specialized and involve techniques somewhat different from those used in lead generation campaigns.
- Lead generation SEO. Sports equipment and gear manufacturers/wholesalers develop SEO campaigns to generate sales leads. Whereas local SEO and e-commerce SEO usually target consumers, lead generation SEO in sports and athletics typically targets business buyers and influencers. A sports and athletics SEO company skilled in lead generation will have copywriters familiar with B2B writing style — very important for creating on-site and off-site SEO content that not only builds links and optimizes your keywords, but also makes a favorable impression on business prospects who read it.
- Local SEO. If you are a sports team looking to attract more game attendees and season ticketholders from a local or regional geography, local SEO will be the cornerstone of your campaign. Local SEO techniques are somewhat complicated and different from techniques emphasized in national SEO campaigns. You’ll definitely want a sports and athletics SEO firm with strong expertise in local optimization.