Almost everyone looks online when they’re shopping for a service provider, but nearly 75 percent never get past the first page of search results. Search engine optimization (SEO) can help you turn this consumer behavior to your advantage and beat the competition to attract more business to your financial advising practice.
One thing financial advisors should keep in mind about SEO is that simply generating online traffic won’t necessarily get you the business you want. You also need to make sure you are targeting keywords with buying intent and show that you’re trustworthy. Effective SEO for financial advisors not only generates a steady stream of website visitors, but it builds that all-important trust factor that encourages them to pick up the phone and call you.
Setting up a proper SEO campaign to deliver optimal ROI calls for strategy and specialized expertise. A financial advisor SEO firm can help you create a winning SEO strategy for your business. Here are some tips for building trust while you improve your search rankings.