Before diving into a campaign, a franchise SEO company must do thorough research at the corporate and franchisee level to understand the opportunities and limitations of your exact situation. These are important issues to sort through.
Duplicate Content and Other Content Issues
If the corporate website dedicates location-specific pages to each franchisee, these pages stand a chance of achieving good organic search visibility if the content is unique. Since Google and other search engines tend to devalue or ignore duplicate content, it may be necessary to create new, unique content for each location. In addition to uniqueness, other elements important to search engine crawlers and human site visitors include appropriate word count, clear style, and informative and engaging content. A franchise SEO agency must be proficient in creating and editing SEO content to fill the needs of a corporate franchise or individual franchisees.