SEO stands for search engine optimization — the process of making your architecture website attractive to Google and other search engines so your prospects can easily find you online.
Why is this so important? Let’s look at the numbers: More than seven out of 10 people who search online never get past the first page of search results. The top five sites attract nearly 95 percent of first-page traffic. So, strong search engine placement is vital if you want to beat your competition to the prospects who are actively looking for your architecture services online.