Off-Site SEO Factors for Catering Companies
Surprisingly, the majority of the work of a catering SEO agency takes place away from your website. Here are the off-site strategies to focus on as you optimize for the search engines.
Linking to Your Site
Inbound links are still one of the most powerful ways to show the search engines that your catering company is legitimate. This is read by Google as an endorsement of your business. Work with your SEO company to build a strong list of backlinks from relevant, authoritative and local websites. Create more backlink opportunities by publishing link-worthy content on your website or blog.
People won’t hire a caterer that doesn’t have good reviews. Building reviews through Google My Business will not only help people trust you, but will also increase your traffic through better local search engine rankings. Elicit reviews from satisfied customers with every catering job you complete.
Finally, take advantage of business profile and local directories sites that allow you to list your business name, address and phone number (NAP). Business listings need to be accurate and should be fully populated. Increasing the amount local citations on quality sites will help increase your ranking in Google’s local search results. This, in turn, will help you reach your target local market.
Straight North has helped many catering companies build a solid SEO strategy. We know what it takes to stand out from a crowded local market place through better keyword analysis, solid link building strategies and quality local citation acquisition.
To get a free quote for catering SEO services in your area, call us at 855-883-0011 — or request a quote online.