The most important elements of SEO success for a nonprofit organization are:
- Striking the right balance of local and national SEO
- Targeting the right keywords
- Creating effective content for optimization and conversions
Some people assume that SEO is one big basket of techniques that apply equally to any and every sort of organization. In reality, there are many branches of SEO that apply specifically to certain types of business models.
For nonprofits, a major consideration is whether you need local SEO or a standard national SEO campaign — or a mix of both. These are some of the considerations your nonprofit SEO firm will weigh.
A few of the websites that have published our content:
Selecting the target keywords for an SEO campaign involves what can be extremely complex research. Among the selection issues a nonprofit SEO company will consider are:
With this last point about learning in mind, you can see why high-quality, informative and inspiring content is so important in a nonprofit SEO campaign. It is not enough for your content to contain the right keywords and have specific pages matching to your primary keyword targets, although these items are indeed very important.
In addition, your nonprofit SEO agency must have copywriters capable of developing content (both on your website and on other websites) that inspire site visitors coming from search engines to engage with your organization. All the search engine traffic in the world won’t pay for an investment in SEO unless your visitors become supporters of your organization.
If you would like to learn more about our nonprofit SEO services, call us now at 855-883-0011 — or request a quote online.