At the heart of almost all SEO is content. On your website, optimized content builds the authority of your domain and targeted web pages — so that Google crawlers notice them, are impressed by them, and rank them highly for relevant searches. Off-site content (in the form of articles, infographics, etc.) is used to create relevant and authoritative links back to your website. Backlinks are a critical ranking factor for Google, and many logistics/supply chain firms are deficient in this area, putting them at a competitive disadvantage.
The logistics business is complex, sometimes technical, and targets sophisticated buyers and influencers, so SEO content must be extremely well crafted by SEO copywriters who understand the language of logistics, and can write persuasive, credible content based on your inputs. Look for an experienced logistics copywriting team when searching for your logistics and supply chain SEO agency.