An experienced retail e-commerce SEO company can help a startup establish itself in the market, as well as help established online businesses substantially build order volume and revenue.
Important Elements of an SEO Campaign
The retail e-commerce SEO agency will first want to make sure your e-commerce website is properly optimized to support an aggressive ongoing campaign. Among the key issues to evaluate:
- Mobile-friendly design. Mobile friendliness is a critical ranking factor for Google. Today’s e-commerce sites must not only be mobile-friendly, but exceptionally mobile-friendly.
- Positive user experience (UX). The goal of an SEO campaign is not merely to generate organic site traffic, but to produce conversions — that is, orders. If your site makes the buying experience difficult, it will stand in the way of conversions and undermine your SEO investment.
- Elimination of SEO site issues. Google must be able to index and rank your site’s content easily and accurate. Issues such as missing or poorly optimized title tags, slow page-loading speed, duplicate content and poor internal linking structure must be addressed early in the campaign.