Once these issues have been investigated, a tourism and hospitality SEO firm is in a position to fix them (or help you fix them), and develop a keyword list and campaign strategy that involves ongoing on-site and off-site work.
- On-site, technical performance should be monitored on a regular basis. This is necessary because things can go wrong —forms stop working, external links get broken, etc.
- On-site, new content will be created to support additional keywords. Existing content may also be expanded and re-optimized to improve rankings. An effective way to cover specific, long-tail keywords is through the ramping up of a blog.
- On-site, images may be optimized, both to increase page loading speed and to take advantage of Google Image Search.
- Off-site, articles, infographics and other types of content will be created (with your help in many cases) and marketed to relevant publishers, as a way to create backlinks.
- Off-site, your tourism and hospitality SEO company will look for other link-building opportunities, such as reputable industry directories and review sites.
If you would like to learn more about our tourism and hospitality SEO services, call us now at 855-883-0011 — or request a quote online.