Financial services can be extremely competitive. Companies seeking high organic visibility on Google and other major search engines must make every SEO campaign dollar count — and being in the finance business, you can well appreciate that.
Key Issues for Your Financial Services SEO Agency
The major challenge in finance SEO is the domination of large, nationwide organizations in areas such as banking, accounting, investing, mortgage lending and tax preparation. Whether your business is on the commercial side, personal side or both, if you are a small, midsize or even fairly large organization, you may be competing for organic rankings against organizations with six- or even seven-figure SEO budgets.
This being the case, your financial services SEO firm must devise a strategy that enables you to avoid head-on competition on keywords for which you cannot achieve worthwhile rankings, and yet drives enough traffic and inquiries to generate new client revenue — and thus justify your SEO investment.