On-site SEO works hand in hand with the strategies built into your website to help it rank well. For schools, some of the most effective on-site SEO strategies include:
Creating Linkable Content
Because backlinks are so important to your school’s SEO success, you need to provide content that other sites find link-worthy. A blog is a great place for this content, to encourage more linking. Fill your blog with helpful, education-related content that parents and other education professionals will find helpful and to which they will want to link.
Focusing on Local Keywords
Keyword analysis with the assistance of a school SEO company will help you determine the keywords that people are searching when looking for a new school or education option. Aim for keywords that have strong search intent and high search volume. Since targeting a local audience is critical, add geographic tags, including your city and state, to keywords.
Becoming Mobile Friendly
Make sure your site is user-friendly on all devices. As the search engines become more sophisticated, they are beginning to realize the importance of this search, and are rewarding sites for being mobile-friendly.