School SEO services will help drive your website’s rank higher in the search engines. As you look for a partner to help with your SEO efforts, make sure that your school SEO strategy includes these critical elements.
Much of the work of SEO occurs away from your school’s website. Some of the most valuable ways of drawing traffic to your site include:
Building Inbound Links
Inbound links (or backlinks) that point to your website from other authoritative sites tell the search engines that your site is helpful and valuable. For schools, the most powerful inbound links are those from local websites, such as a chamber of commerce, news station, local church — or a blog from a local company. Work with a school SEO firm to find the right types of sites with which to build backlinks.
Encourage satisfied families/students to leave positive reviews about your school on local review sites — such as Google My Business, Yelp and similar sites — in addition to education-centric sites such as GreatSchools and Private School Review. If your school has a PTA or alumni association, these can be great resources to elicit reviews.
Name, Address, Phone Number Lists
Name, address and phone number listings on directories need to be accurate — they must match the name, address and phone number on your website to improve local SEO efforts. A school SEO agency can help you locate the most effective directories for these listings.