3. Blog, blog, blog. On average, websites that maintain a blog enjoy 55 percent more traffic. That number rises the more frequently you blog.
Blogging is especially good for medical practices because people are information-hungry about health topics: 80 percent of Internet users have searched online for health information. Giving them the information they crave sets you up as a trusted medical authority and can help bring clients to your door.
Also, blogging adds fresh content to your site, which search engines love. Plus, it grows your website. Since sites with 400 or more pages get six times the traffic of those with 100 or less, this is a good thing!
4. Get relevant backlinks. When other sites link to yours, it boosts your authority with Google and your prospects. If those sites have a following, it can also send new patients right to your door.
There are many ways to get backlinks, but one of the best is to write and contribute articles to health-related websites and blogs. Be selective, though — the sites you appear on affect your reputation.