Sales Leads and Online Orders — The Ultimate Goal for a Food and Beverage SEO Agency
The reason SEO is a terrific marketing activity is the high lifetime value of customers. Whether your target market is a food distributor, retail outlet or consumers, food and beverages are repeat sales often supported by brand loyalty.
With Google processing billions of searches every day, with B2B buyers and consumers looking for the items you sell, SEO is an opportunity to get your website content in front of prospects when they are in the market. With the right strategy, your SEO campaign can generate direct (online sales) or indirect (qualified sales leads) revenue often with a relatively small number of conversions.
To put the ROI equation in perspective with a simplified example:
- A company offering a one-time purchase worth $100 in profit needs 360 new customers annually from a $3,000/month SEO campaign just to break even.
- A food and beverage company whose customer lifetime value is $6,000 needs only six new customers to break even on a campaign of the same size.
A food and beverage SEO firm gets off track if it focuses on driving website traffic, rankings for particular keywords, or anything else that does not produce online orders or sales leads.
- Generating more organic website traffic is great only if a dial-moving number of website visitors convert.
- High organic rankings are great only if they generate a dial-moving number of click-throughs of visitors who convert.