Food and Beverage SEO Company, Services Agency

Sales Leads and Online Orders — The Ultimate Goal for a Food and Beverage SEO Agency

The reason SEO is a terrific marketing activity is the high lifetime value of customers. Whether your target market is a food distributor, retail outlet or consumers, food and beverages are repeat sales often supported by brand loyalty.

With Google processing billions of searches every day, with B2B buyers and consumers looking for the items you sell, SEO is an opportunity to get your website content in front of prospects when they are in the market. With the right strategy, your SEO campaign can generate direct (online sales) or indirect (qualified sales leads) revenue often with a relatively small number of conversions.

To put the ROI equation in perspective with a simplified example:

A company offering a one-time purchase worth $100 in profit needs 360 new customers annually from a $3,000/month SEO campaign just to break even.
A food and beverage company whose customer lifetime value is $6,000 needs only six new customers to break even on a campaign of the same size.

A food and beverage SEO firm gets off track if it focuses on driving website traffic, rankings for particular keywords, or anything else that does not produce online orders or sales leads.

Generating more organic website traffic is great only if a dial-moving number of website visitors convert.
High organic rankings are great only if they generate a dial-moving number of click-throughs of visitors who convert.

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Straight North provides the full range of search engine optimization services for all types and sizes of organizations.

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Keyword Strategies for Food and Beverage SEO

In any industry, selecting the right target keywords is a critical element. If you optimize the wrong keywords, you end up targeting the wrong audience — that is, people who don’t convert or are not even interested in your products.

In addition, you must carefully consider the competitiveness of the given keyword. If you are, for instance, a niche manufacturer of gluten-free pasta, you probably can’t compete against national brands with six-figure or seven-figure SEO budgets for the highest-volume, highest-converting keywords. However, niche manufacturers and distributors can compete effectively on “long-tail” keywords — keywords with lower volume but with a high probability of conversion.

A few of the websites that have published our content:

Measure SEO ROI Carefully

Properly measuring the ROI of a campaign is a very important part of our food and beverage SEO services. We understand that food and beverage operations tend to run on tight margins, making every penny count.

The error most food and beverage SEO companies make is reporting conversions rather than validated sales leads. Big mistake! Our data, based on well over 1 million online marketing conversions, shows that about half of all conversions are NOT sales leads.

If you are looking at conversions, you will overestimate the productivity of your campaign. Other types of conversions include spam, incomplete inquiry forms, sales solicitations, job applicants, customer service inquiries, misdials and personal phone calls. If you instead focus on actual sales leads (and online revenue if you have an e-commerce site), you will know exactly what your SEO campaign is producing.

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