The Way Search Engines Work
Say a woman wants a facial in your city. Where is she most likely to go? Years ago, she may have asked a friend or turned to the classified ads. Today, she types terms into a search engine. Immediately, she’s got relevant information about salons at her fingertips — so ask yourself, will yours be one of them? Most searchers will click within the top three results on the first page, so if your salon isn’t ranking well for relevant terms, you’re missing opportunities to attract clients. To move higher in search results, you need a way to tell search engines that you’re the best resource to meet a prospect’s needs. This is where a salon SEO company comes in handy.