Medical SEO Services

How an Expert Medical and Health SEO Company Executes a Local Campaign

Local healthcare SEO campaigns, like any ordinary SEO campaign, involve setup work followed by a basket of on-site and off-site activities aimed at increasing the organic visibility on Google for keywords that are relevant to your services — also highly likely to produce a conversion (appointment, consultation, etc.). What’s different about local medical SEO is the specific activities involved.

Setup Work

The first thing your medical and health SEO agency will do is conduct a thorough review of your website to make sure it is ready to support a local campaign. Important issues to review include:

• NAP (Name, Address, Phone Number) should appear on every page of your website.
• Each primary set of keywords of your campaign needs a page of content dedicated to it. Often, this is not the case, so individual pages relating to your various services need to be created.
• Page titles and meta descriptions must be optimized and/or added.
• Existing content must be optimized with associated targeted keywords.
• Site navigation and internal linking must be clear to Google crawlers and human site visitors.
• The website must be mobile-friendly. Many search engine users are mobile users, and a high percentage of mobile search has local intent.
• Page loading speed and other technical site functionality must be working at peak efficiency.
• The website must have a focused conversion funnel so that organic traffic coming to your site converts, either through a phone call or form submission.
• A Google My Business (GMB) page should be set up and/or optimized, as a strong presence on this Google property strongly enhances your optimization.

On-Site and Off-Site Activities

• On-site, new content will be added to support additional targeted keywords as your campaign gains traction.
• Ongoing monitoring of site performance by your medical and health SEO firm, to ensure nothing is broken that will negatively affect your organic rankings.
• Off-site, cultivating patient/client reviews (following all industry and review site best practices). Positive online reviews carry a great deal of weight in Google’s search algorithm.
• Off-site, obtaining citations (mentions of your organization) on (primarily) local websites, as well as links to your website from relevant, authoritative websites in the health care field — again, with emphasis on local links.

Your budget and the competitive environment largely drive the number and type of keywords you can target. As results improve, new keywords can be targeted.

Engage and Educate Patients with Valuable Information

For medical services and healthcare businesses, like plastic and cosmetic surgery, chiropractic, dental, addiction treatment, and home health, creating informative content that addresses common patient questions is crucial to building trust, improving SEO, and ultimately increasing conversions. In a space where people make high-stakes, often personal decisions, potential patients seek information that helps them feel informed and confident about their choices. By providing detailed, accurate answers to questions on topics such as procedure options, recovery times, risks, and benefits, healthcare websites can position themselves as reliable sources of information and a trusted choice for patients.

From an SEO perspective, search engines prioritize content that aligns with user intent and answers questions thoroughly. When plastic surgery and cosmetic surgery practices create content that directly addresses questions like “What should I expect after a facelift?” or “Is liposuction right for me?”, they improve their chances of ranking higher in search results. This visibility is vital because patients often begin their research with a search engine, and higher rankings make it easier for them to discover your practice. Using keywords like “medical SEO for plastic surgery” or “cosmetic surgery consultation” strategically within this content can further enhance visibility in a competitive field.

But beyond SEO, well-crafted content is essential for conversion. Potential patients visiting a website for information are more likely to schedule a consultation or reach out if they find the content informative, clear, and reassuring. Providing detailed FAQs, blog posts on procedure expectations, and patient testimonials can ease common concerns and foster trust.

For healthcare businesses, especially in aesthetic fields, informative content isn’t just a marketing tool; it’s a way to educate patients, guide them through their options, and encourage them to take the next step with confidence. This approach not only strengthens your medical SEO efforts but also builds a foundation for meaningful, trust-based patient relationships that drive long-term growth.