A medical and health SEO company, in all probability, will recommend a local SEO campaign to improve your organic visibility on Google in the geographic market(s) your organization serves. Local SEO has important benefits:
- Local SEO is a more efficient use of your marketing budget, since only keywords within your market area will be pursued.
- Local results are getting more and more favorable placement on SERPs (search engine results pages) from Google all the time. As a result, local search engine users will be more likely to notice your organic listing.
- Local SEO is in some ways more complex than national SEO — which means competitive organizations may be executing campaigns that are less effective, if they are executing local campaigns at all.