SEO for Contractors

As a contractor, you know how important word of mouth is to your business. But did you ever stop to consider that in this day and age, the Internet and word of mouth go hand in hand?

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95 percent of consumers have searched for a local business online. For most, it is the first place people go to look for the services they need and want. They also use the Internet to ask and tell others about local service providers.

SEO is the process of getting the search engines — such as Google — to rank your site higher so you’re more visible and get more traffic online. It’s the virtual version of locating your business on Main Street. Using search engine optimization (SEO) to build a powerful online presence will help your company attract more and better leads by helping people find and share your business online.

A contractor SEO company will use many techniques to help your company get listed higher on Google than your competitors. Or, if you have the time, you can implement some of these yourself. Here are a few simple ways to start.

Get a Website (and Make It Mobile Friendly!)

Just having a website puts you miles ahead of many of your competitors, but you also need to be sure you have a site people want to visit. More people now do local searches on their phones and tablets than on desktop computers, and Google rewards mobile-friendly sites with higher rankings in mobile results.

Whether you are building a new site or updating your current one, make sure your web developer is familiar with responsive design. And remember, mobile friendliness is just one in a toolbox full of techniques a contractor SEO firm can use to improve your site’s lead generation performance.

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Add a Blog

Google loves fresh content, and one of the easiest ways to build your online visibility is to post blogs each week or month. Blogging also is an excellent way to demonstrate your expertise, show off your projects, establish credibility, and get potential customers excited about working with you.

Here are some blog content ideas to get you started:

  • Case studies of your best projects
  • Employee spotlights
  • Company news, such as winning an award or attending a trade show
  • How-to or seasonal tips for your customers
  • Safety tips
  • Answers to common questions people ask you

One caveat: Make sure the quality of content you post is high enough to reflect well on your business. If you don’t like to write or don’t have time, a good contractor SEO agency can help you keep up with your blogging needs.

Get Backlinks to Your Site

A backlink is a link to your site from another site online. Getting backlinks is one of the most important things you can do to build your online presence. Some ways to do it include:

  • List your company in online directories
  • Build out a presence on local business profile sites (such as Houzz, Angie’s List, Yelp and HomeAdvisor)
  • Contribute guest posts and articles to relevant popular blogs and websites

Like word-of-mouth marketing, SEO happens over time. But when you do it consistently and well, it will bring you a steady stream of new customers who can’t wait to do business with you!

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