Limo SEO Company
Frustrated with the constant need to attract new customers to your limousine business? One of the best ways to start generating a steady stream of leads cost effectively is to optimize your website for search engines.
These days, 97 percent of people looking for local services start their search online. Typically, the companies that appear at the top of the list that Google or another search engine provides them get called first. So, the closer to the top your website appears, more of that business goes to you.
When thoughtful strategy, careful tracking and creative expertise are employed, a limousine services SEO (search engine optimization) campaign is one of the most effective and affordable ways to generate new business for your limo service. Here are four (out of many) strategies a limo SEO agency will use to help you rise to the top of Google and get a leg up on your local competition,
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How to Use 4 Essential Limo SEO Services to Drive Profits to Your Limousine Business
- Make your site mobile-friendly. As many as 60 percent of small businesses have sites that are not easy to browse on a cellphone or tablet. That’s a big mistake because more people now use mobile devices than desktops to search the Web. Google is set up to favor sites that are easy to use — and these days that means ones that are responsive.
- Optimize for local keywords. Keywords (the words and phrases people use to search for your services online) sit at the heart of every SEO campaign. You will want to focus on creating and optimizing website pages targeting local keywords (such as “[city] limo”) for each city that you provide services to. This will help you rank for each city that you want to attract business in your local area. Use the Google AdWords Keyword Planner tool to research keywords related to your services that incorporate your target city names, and weave them into your website copy and title tags to help your site outrank your local competitors. Keyword selection is a science unto itself — a good limo SEO firm will conduct the necessary research and tracking activities to ensure you are targeting keywords that will generate your desired results and ROI.
- Start blogging. Google grants higher authority to sites that frequently publish fresh content. One of the easiest ways to do this is to add a blog to your limo site, and update it regularly. Blogging is also a good way to connect with your local audience. A good blog strategy takes into account your target audience, content (what you write), and how you promote the posts you write (such as by linking to them from social media.) If blog writing isn’t your forte, don’t worry — you can always outsource to a limo SEO company.
- Generate an online referral network. While properly executed on-site SEO is critical, it’s just as important to start building links back to your site from elsewhere online. A good place to start is with local business directories, such as your chamber of commerce. You’ll also want to set up a Google My Business page. Once you’ve done this, one of the most powerful ways to boost your rankings that most limo companies never do is to write guest blog posts for publication on other relevant websites. If you choose these sites carefully, the backlinks you get from them will both strengthen your search engine rankings and drive traffic to your site — which means more business for you!
For more information on Straight North’s limo SEO services, including SEO strategy and SEO content production for limousine companies, call us now at 855-883-0011 — or request a quote online.