Tom Lustina

• AI
• SME Showcase
• Thought Leadership
• Internet Marketing
• SEO

What Is llms.txt — And Does It Matter for SEO and AI Search?

As AI-powered search continues to evolve, many publishers are exploring new ways to influence how their content is discovered and used by AI systems. One proposed solution is llms.txt, a file designed to help AI platforms identify a website’s most important content.

• SME Showcase
• Thought Leadership
• SEO
• Basic SEO

More SEO Evolution in the Age of AI

In this post, AI and Search SEO Expert Tom Lustina shares insights on how Google’s move toward a more interactive AI experience could signal the beginnings of a paid advertising model, and what that means for understanding future AI search behavior.

• AI Visibility
• SME Showcase
• Thought Leadership
• SEO
• Basic SEO

The Truth About AI Prompt Tracking: What Platforms Can Actually Measure Today

Much of today’s AI prompt tracking is based on educated guesses. Tools infer likely prompts using AI-generated prompts, traditional search data, and other assumptions. As a result, companies are seeing what tools believe users might be asking rather than what they are definitively asking.

• SME Showcase
• Thought Leadership
• SEO
• Basic SEO
• On-Page SEO
• Technical SEO

Why SEO Is a Visibility Game Again — And How to Win It

I recently chatted with AI and Search SEO expert Tom Lustina about how SEO is evolving, and why visibility has become the most critical part of the game.

• SME Showcase
• Thought Leadership
• SEO
• Basic SEO
• On-Page SEO
• Technical SEO

The Rise and Implications of Context in AI and Traditional Search

AI and Search SEO Expert Tom Lustina takes us through the evolution of search starting with no context, contextual understanding within the query, and contextual understanding beyond the query. Ultimately, the core of SEO is remaining genuinely useful to your audience.

• AI Visibility
• SEO
• Basic SEO

Evolving Your SEO in the Age of AI

Search is no longer about links and keywords — it’s about answers and action. As AI reshapes how users discover and interact with content, brands must evolve their SEO strategies to stay visible and relevant. Let’s explore how AI is transforming the search landscape and what that means for your SEO program. Why Were Links ... Evolving Your SEO in the Age of AI

• LinkedIn Marketing

Using Video to Boost LinkedIn Engagement

• Internet Marketing

Lead Nurturing for Home Services: Following Up on Quotes

Lead nurturing helps home services businesses turn more quotes into booked jobs by staying in touch after the estimate is delivered. The article explains why leads often go quiet, how to build a practical follow-up timeline, and how thoughtful outreach can keep home service businesses top of mind.

• SEO
• Local SEO

How to Do Keyword Research for Local SEO

Local SEO keyword research helps businesses identify the exact searches nearby customers use when looking for products or services. The article explains how to find, organize and apply local keywords in a way that improves visibility, attracts high-intent traffic and supports conversions with AI and voice search.

• LinkedIn Marketing

How to Write LinkedIn Posts That Generate Leads

This blog post explains how B2B companies can write LinkedIn posts that do more than generate visibility — they can create real conversations with qualified prospects. The article emphasizes that lead-generating LinkedIn content should focus on audience needs, recognizable problems, specific proof, and approachable calls to action.

• SEO
• Local SEO

Service Area Expansion: Strategies for Marketing in New Neighborhoods

Expanding a home services business into a new neighborhood requires more than simply adding another zip code to your service area. Because brand recognition, reviews, and referrals do not automatically carry over, companies need a focused marketing strategy that builds local visibility and trust quickly.

• SEO
• Local SEO

How to Get More Google Reviews (Without Violating Google’s Policies)

This blog post explains how businesses can earn more Google reviews while staying within Google’s review policies. It emphasizes asking real customers for honest feedback, reducing friction in the review process, and building a consistent review-generation workflow that supports long-term local visibility.

• LinkedIn Marketing

What Type of Content Performs Well on LinkedIn?

LinkedIn success depends on more than posting regularly; it depends on sharing content that aligns with how professionals use the platform. The best-performing content tends to be specific, useful, conversation-driven, and built around authentic expertise rather than generic promotion.

• SEO
• Local SEO

Seasonal Marketing Strategies: Timing Campaigns for Peak Seasons

This blog post explains why home service businesses need to plan seasonal marketing campaigns well before peak demand arrives. It focuses on HVAC, plumbing, and pest control companies, showing how each vertical can use customer behavior, seasonal demand patterns, and early campaign planning to capture more leads.

• SEO
• Local SEO

How to Use Community Partnerships to Build Local Authority

Community partnerships can be a powerful local SEO strategy because they build both real-world trust and online authority. By working with nonprofits, schools, chambers of commerce, local events, and neighboring businesses, companies can earn relevant backlinks, citations, press mentions, and brand visibility that strengthen their presence in local search.

• LinkedIn Marketing

Creating a LinkedIn Content Calendar That Drives Engagement

A LinkedIn content calendar helps B2B companies move from sporadic posting to a more strategic, consistent presence. By defining goals, organizing content pillars, setting a realistic cadence, and reviewing performance regularly, brands can create LinkedIn content that builds authority, encourages engagement, and supports broader marketing goals.

• SEO
• Local SEO

Emergency Services Marketing: Capturing After Hours Leads for HVAC and Plumbing

This blog post explains why after-hours emergency leads are uniquely valuable for HVAC and plumbing companies, and why standard marketing tactics are not enough to capture them. It emphasizes the importance of fast visibility, immediate trust, mobile-first conversion paths, and responsive follow-up when homeowners need urgent help outside normal business hours.

• Local SEO

Local Link Building Strategies That Work

Local link building is an important part of local SEO because it helps search engines understand that your business is trusted and relevant within its community. This post explains practical ways to earn stronger local backlinks.