Email Marketing Services For Small Business
Straight North provides email marketing services for small business, work we have been doing since our inception in 1997.
If you are looking for a cost-effective and customer-effective way to build revenue, attract new business and strengthen customer relationships, email marketing is an option you should strongly consider.
A Wealth of Email Marketing Solutions for Small Business
One of the great advantages of email marketing services for small business is flexibility. Most small businesses don’t have 5-figure or 6-figure monthly marketing budgets, so they must cover a lot of ground with the marketing campaigns they invest in. Email can be used for a wide range of marketing objectives, making it an ideal choice for growth-minded enterprises. Popular objectives include —
- Lead and revenue generation (appointment setting, reservation booking, online ordering, etc.)
- Relationship building (communicating customer loyalty programs, new product/application ideas, etc.)
- Establishing expertise (providing “insider” tips and perspective on industry issues)
One important way to improve the flexibility and results of email marketing is through expert list management, an area where Straight North offers you tremendous value.
List management involves maintaining the integrity of your mailing list by updating email addresses and other data, and also segmenting your mailing list to focus your message on the precise needs of each subscriber. Ways lists can be segmented include —
- Longstanding customers
- New customers
- Customers of particular products/services
- Customers in particular geographic markets
And although list segmentation involves creating more types of content (don’t worry; we can take care of that for you) — keep in mind that your email message doesn’t have to be lengthy to be effective. Some of our emails with the highest conversion rates consist of a message along the lines of: “Book your appointment now, before the holiday rush.”
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Our Email Marketing Services for Small Business
Straight North has a full-time, in-house staff of email marketing specialists that includes campaign managers, copywriters, web designers, developers and analysts. After working with you upfront to learn about your marketing objectives, products, customers and competition, we will develop a campaign strategy and editorial calendar that spells out the high-level concept and tactical execution for your email campaign.
Then, with as much collaboration as you’d like, we will manage the campaign from A to Z. Specific work includes —
- Mailing list management
- Content creation and editing
- Responsive email design/development
- Email deployment
- Data analysis and transparent campaign reporting
- Ongoing testing to improve conversions
Another very nice feature of email marketing is its measurability. By tracking email deliveries, opens, click-throughs, conversions and other key data, we can tell you exactly how well each email performed.
And, with our ongoing campaign testing, results almost always improve as time goes on. Testing variables run the gamut — from offers to email subject lines to font style to images. Our testing methodologies combine industry best practices with our own system based on more than 20 years of experience in email marketing for small business.
Still not sure email is right for your business? Let’s talk!
To discuss our email marketing services for small business in more detail or to receive a proposal, please contact us now or call us toll free at 855-883-0011.