About Mowery & Schoenfeld
Mowery & Schoenfeld is a leading Chicago-area CPA firm. The company engaged us to help it become a go-to informational resource for its clients.
Strategy
We designed a newsletter-format email with snippets of important accounting news and insights, with links to full content on the Mowery & Shoenfeld website, where subscribers could gain a fuller understanding of the issue — and the company’s expertise.
Key Tactics
- Included an “at-a-glance” section summarizing legislation changes and their impact on financial strategies.
- Cultivated closer client relationships through a business book recommendation and review by firm partner Jeffery L. Mowery.
Built and are maintaining Mowery & Schoenfeld’s reputation as a leader in accounting services.
Achieving record-level clickthrough rates.
According to MarketingProfs, the average clickthrough rate for the financial services industry is 2 percent. Since January 2014, Mowery & Schoenfeld’s average clickthrough rate is 27.92 percent.
We get terrific client feedback from our email newsletter. It’s helping them make better decisions and starting conversations that help us better serve them.”