Washington DC PPC Management Services

If you’re looking for the top DC PPC marketing company, your search is over. Straight North is a premier Washington, DC PPC management company that has been getting the job done for clients since PPC began in 2002.

PPC success comes from careful, imaginative strategic planning and precise implementation. From keyword research to strategy to A/B split testing, our PPC specialist team continuously improves your campaign.

Straight North can take your PPC campaign to the next level. Your campaign will include a completely customized strategy, top-level execution and a total focus on generating sales leads.

Why You’ll Love Our Washington, DC Paid Search Services

Decades of Experience
We’ve been active in PPC marketing almost since the beginning. We’re a Google Partner and Bing Ads Accredited Partner. In addition to technical specialists, we have an army of designers, developers, copywriters and analysts to cover every base of your campaign.

Relentless Focus on Lead Generation
We are the only Washington, DC PPC company that identifies and reports sales leads in real time. This allows you to review leads quickly, while they are still hot. You can also see exactly what kind of results your campaign is producing.

Transparency in All of Our Work
Speaking of “seeing exactly,” we believe the best client is an informed and involved client. We want you to know what work we are doing, why we are doing it, and how it is affecting the success of your campaign. Your input and questions are always welcome.

A proven partner trusted by the biggest names in the industry:

How Our Pay Per Click Marketing Works

We put our real-time data collection to good use by reviewing it in order to implement changes to your PPC campaign quickly, based on accurate information about which campaign elements are contributing most to lead generation. Key areas we review and continuously improve:

  • Search engine emphasis – Put more effort into Google or Bing, depending on which is generating the lower cost leads.
  • Campaign emphasis – Increase budgets on more effective campaigns.
  • Ad group – Put more focus on top-performing ad groups.
  • Keyword match type – Emphasize match types that are generating the most leads.
  • Keywords – Focus on keywords that generate the most leads.
  • Ad Scheduling – Target the campaign to the days and times that generate the most leads.

A key element of your campaign’s success: Our DC PPC marketing company assigns you a dedicated account manager, a person with PPC expertise along with outstanding project management and communication skills. Our account manager organizes and monitors all campaign activities and is your main point of contact for day-to-day communications and monthly reviews. PPC advertising is a way to jump to the head of the line on Google and Bing – a faster route to generating leads than SEO. With the appropriate budget and intelligent strategy, you can achieve immediate visibility on Google and Bing for even the most popular and lead-producing keywords.

Ready to Make Every Click Count?