Why PPC Should Be Part of Your Online Marketing
On the fence about PPC? Not sure you’ve gotten top PPC results in the past? Don’t let uncertainty or a bad experience hold you back. As one of the best agencies in Chicago, IL, we’ve helped scores of clients achieve their best results ever with our expertly managed campaigns. Here is how partnering with a top PPC agency like Straight North puts your marketing in overdrive.
More qualified traffic
Some people respond to organic search results. Others like email. And many respond favorably to PPC ads. And unlike many organic search engine users or email subscribers, people who look at PPC ads are likely to be in the market for the products and services you sell — right now!
Great conversion potential
For the reason just stated — high level of interest — PPC click-throughs tend to come from people ready to do business. Of course, this does not guarantee a sale or a lead, but it improves the likelihood of attracting the right people. Plus, our ongoing testing and campaign refinements lead to increased click-throughs and conversions. Your campaign results should get better over time.
Positive branding impact
Even people who are not keen on PPC ads are impressed when they see your company appear prominently on Google. Companies that invest in advertising and have a strong presence on Google tend to be successful companies. This perception adds to your brand exposure and ad credibility. Of course, this happens most powerfully when our PPC team is creating persuasive, professional ads and landing pages. Without those, all of that additional brand exposure could be counterproductive in the extreme.
Taking the initiative from competitors
Some companies, and possibly your competitors, do “competitor PPC campaigns” that target your branded keywords. In other words, when people search specifically for your company or branded products, they see PPC ads from your competitors! For many reasons, negative campaigns are not desirable, and do more harm than good. Nevertheless, they are a fact of life on Google, so smart companies run campaigns with their own branded keywords to make sure users see you, not your competitors, for those branded searches. What’s more, this strategy usually has extremely high click-through rates and conversion rates. This is just one of many campaign nuances our PPC agency deploys in your campaign.