The Only SEO Agency that Validates and Reports Sales Leads
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For the First Time: Measure SEO Results Accurately.
Straight North is a search engine optimization firm with a real, substantive difference. We are the only SEO firm that validates and reports sales leads, in real time, through an online dashboard.
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Our in-house team listens to every phone call and reads every form submission. We separate true sales leads from non-leads (e.g., misdials, job inquiries, customer service calls) and display both through an online dashboard where you can review them in real time. The benefits are significant:
- You gain the ability to review and act on sales leads while they are hot.
- You can listen to recordings of phone calls from reception through sales and improve your internal processes.
- You can evaluate your SEO campaign based on actual sales leads, not a hodgepodge of leads and non-leads.
Get More Online Leads
If you are a growth-minded firm with a lead generation or e-commerce site, we deliver more qualified traffic that converts.
- Keyword Research. Our search engine optimization services begin with keyword research, done in-house. We identify high-opportunity keyword phrases, using a wide range of criteria including search volume, relevance, user intent and competitiveness.
- Strategy. Using the final keyword set as a foundation, we create a comprehensive strategy for onsite and offsite optimization and content development.
- Link Acquisition. Using industry best practices and relying on our in-house team of copywriters, editors and outreach specialists, we work with you to create onsite and offsite content to earn relevant, high-quality links. All of our content-driven and non-content-driven link acquisition activities follow industry best practices.
- Dedicated Campaign Manager. A dedicated Straight North campaign manager skilled in process management and communication coordinates your entire campaign.
- Analytics and Continuous Improvement. Our online dashboard displays lead generation results in real-time, giving you and us access to critical data faster and more accurately than ever before. This enables us to make tactical adjustments quickly.
Transparency: The Hallmark of Our SEO Agency
Some firms, often because of bad SEO experiences, view organic search engine optimization skeptically. You won’t have that kind of experience with Straight North. We are noted for communicating fully and openly with clients, for showing our work in great detail, and now, with our online dashboard, taking all the mystery and fudge out of how well your SEO campaign is working in terms of lead generation.
Deep Bench, Wide Experience
With over 60 full-time employees, we have the resources to execute complex SEO campaigns with skill and continuity. Smaller agencies must rely on outside resources or the skills of a single individual whose time is not always available. Our keyword researchers, copywriters, editors, outreach specialists, strategists and analysts work in proximity, maximizing communication, efficiency, and most importantly, your SEO results.
Our SEO campaign has had an enormous impact on our business. It has completely transformed our old outbound sales efforts into an integrated inbound strategy.