50 Facts about Social Media for Business

Blog Categories:  Social Media  

It doesn’t matter what your industry, social media matters. And whether you’re a marketer, entrepreneur or some other professional, you’ve probably wondered what that means for you.

Here, to give you some interesting food for thought, are 50 statistics about social media for business today!

General Social Media Facts

  1. 62% of adults worldwide now use social media
  2. Over 80% of Americans use social media
  3. 91% of those Americans access social media every month
  4. People spend more online time social networking than they do emailing, searching or shopping
  5. Social media is the most popular online activity
  6. 22% of online time is spent on social networks
  7. Around 40% of people access their social media accounts on mobile devices

Specific Social Networks

  1. Facebook is still the top destination among social networks
  2. There are over 800 million people using Facebook
  3. Americans spend more time on Facebook than on any other United States website
  4. More than half of Facebook users log in every day
  5. 42% of mobile users are sharing multimedia on Facebook
  6. 51% of Facebook users are more likely to buy from brands they follow
  7. Smartphone users now spend as much time on social networking apps as they do playing games
  8. 40% of Twitter users regularly search for products via Twitter
  9. 64% of Twitter users are more likely to buy from the brands they follow
  10. 12% of people have bought a product because of info on Twitter
  11. Pinterest is the third most popular social network, right behind Twitter and Facebook
  12. Buyers referred from Pinterest are 10% more likely to make a purchase
  13. On mobile devices, Google+ is the second most used social network

Demographics Info

  1. 98% of 18- to 24-year-olds use social accounts every month
  2. College towns have the highest Facebook logins
  3. 57% of Facebook users have completed some college (and 24% have degrees)
  4. 46% of Facebook users are 45 or older
  5. 60% of Pinterest users are female
  6. 50% of Pinterest users are in the United States
  7. 50% of Google+ users are 24 or younger

Social Media for Business

  1. 53% of small businesses are using social media
  2. 88% of them are using social media to increase exposure
  3. 60% of small business decision makers spend less than $100 on social media
  4. 53% of active social media users follow a brand
  5. 65% of the world’s top companies have an active Twitter profile
  6. 90% of marketers are using social media for business
  7. 93% of marketers using social media rank these tools as important
  8. 43% of marketers have seen sales increase due to social campaigns
  9. According to Ning, it only takes 20 people to build meaningful, many-to-many networking

 Social Media for B2B

  1. 44% of small to mid-sized business (SMB) decision-makers use social media
  2. 86% of those SMB decision-makers use Facebook
  3. 41% of SMB decision-makers use LinkedIn
  4. 33% use Twitter

Social Media and Customer Relations

  1. 20% of social media users would make a purchase from a social media site
  2. 50% of small business owners have reported getting new customers through social media activity
  3. 47% of consumers are somewhat likely to buy from a brand they follow online
  4. Active adult social media users are 75% more likely to spend a lot of money on music
  5. Active adult social media users are 47% more likely to spend a lot of money on clothes, shoes and accessories
  6. Social media users are willing to pay a 21% premium for brands that deliver great service through social media
  7. Social media users who have a great service experience tell an average of 42 people, compared to 9 for those who aren’t on social channels
  8. 60% of them are also willing to post on Facebook about products/services if they get a great deal or discount
  9. Social media users who have a bad service experience will tell an average of 53 people, compared to 17 for those who aren’t on social channels
  10. According to research from ComScore, brands that post at least once a day will reach 22% of their fans in a given week

Stat sources:

The Social Skinny

Media Bistro

Social Media Examiner


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