Creative Design Services
Straight North's creative team helps clients stand out from the crowd, get customers excited about their products and services, and perhaps most importantly — persuade customers to inquire and buy.
Our writers and designers not only have loads of creative talent, they also have expertise in conversion rate optimization (CRO) and user experience (UX) best practices. CRO and UX have direct impact on Web creative output, and also a strong influence on print work. What does this mean to you? It means our creative work not only looks great, it sells great. And as advertising legend David Ogilvy said, "If it doesn't sell, it isn't creative."
Types of Creative Projects We Handle
We take on an extremely wide range of print and Web creative assignments, for both B2B and B2C clients. Here is an overview of work we do on a regular basis:
- Annual Reports
- Business Cards
- Company Brochures
- Corporate Folders
- Digital Newsletters
- Direct Mail
- Web Design
- Logo Design
- Office Signage
- POP Design
- Primary Packaging Design
- Print Ad Design
- Print Catalogs
- Print Magazines
- Print Newsletters
- Sales Collateral
- Slide Presentations
- Tagline Development and Design
- Tradeshow Booths
- Tradeshow Graphics
- Web Design
Full-time, In-house Creative Staff
Our creative team includes Web designers, print designers, copywriters, editors and proofreaders who are full-time, on-site employees of Straight North. Because the team works in proximity, we've developed a great working chemistry that fosters collaboration and creativity. In addition, because we don't rely on freelancers whose availability fluctuates, you, the client, get consistently high-quality creative work, on time and on budget.
A Brief History of Straight North's Creative Side
While Straight North is primarily known as an Internet marketing agency, graphic arts are very much "in our blood." Straight North President & Chief Creative Officer Kevin Duffy founded Duffy Design Works back in 1996, a highly successful graphic design firm that became part of Straight North in 2008. The blend of graphic design and Web design expertise that has evolved at our agency makes us a one-stop creative shop for sales, marketing and corporate communication requirements.
Put Some Pop in Your Presentation
A dull slide presentation or newsletter puts customers, employees and shareholders to sleep. Bland collateral hinders rather than helps the sales department. A logo that looks like it came straight out of the '70s won't deliver the results you're looking for in the '10s. Our creative team helps you connect with your audience, engage them and persuade them.
Please contact us at 855-883-0011 to discuss an upcoming creative project. We are eager to learn more and see if we can help you.