SEO SERVICES

SEO Services Company Built to Grow Leads and Revenue

Straight North is a U.S.-based SEO services company that has helped businesses turn search into leads since 1997. Our in-house experts handle technical SEO, content, link building, and AI search optimization. GoNorth! Reporting connects search performance with tracked leads so you can evaluate the business it brings.

  • Custom strategy built around your buyers and growth goals
  • Coordinated SEO and AI search optimization
  • Transparent reporting on traffic, calls, and form inquiries
credibility logos.
1997
SINCE
Helping businesses grow
10
+YRS
Our team’s avg. digital marketing experience
100
%
U.S.-based in-house team
Matt
Rachel
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Start with a clearer view of your website’s search performance.

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Results From Our SEO Services

See how businesses across industries turn organic search visibility into qualified leads and customer opportunities. These results reflect individual campaigns, with strategies built around each client’s buyers, products, and market.

MANUFACTURING
SEO
160%
Increase in organic leads

This Duravant conveyor manufacturer reached more prospective buyers through content improvements, technical optimization, and a focus on searches with buying intent.

HOME SERVICES
SEO
55%
SEO Leads
(First 6 Months)

Fisher Windows reached more prospective customers and generated consistent leads through improved local search visibility, targeted paid advertising, and ongoing campaign optimization.

“I’m constantly impressed with the results they achieve, their branding and marketing assistance, and the way they conduct business.”

Sammy Kolker
Sales & Marketing Manager

THE BASICS

What Are SEO Services?

Search engine optimization services improve how customers discover your business through organic search. They combine keyword research, technical website improvements, useful content, and authority building to help your pages appear for the searches your customers make. Effective SEO also improves the path from discovery to an inquiry or purchase.

An SEO agency researches opportunities, improves your website and content, earns quality links, and reviews results month by month. Search now includes AI-generated answers, so our strategy supports discovery across traditional and AI-powered experiences.

“Whether someone is searching on Google or asking for recommendations in AI platforms, the goal is the same: Be visible to your audience when they are learning and making decisions on the results page. Strong SEO helps turn visibility into meaningful connections, qualified leads, and ultimately, revenue.”

Tom Lustina | Director of SEO & GEO

HOW OUR SEO SERVICES

Drive Leads and Revenue,
Not Just Rankings

An SEO services company should be judged by the leads and revenue it helps produce. We build your strategy around how prospective customers research, compare options, and make decisions. We then connect helpful content and clear conversion paths with call and form tracking to measure results. Rankings and traffic help us diagnose opportunities; inquiries and available sales data show the business impact.

Reach Buyers With Intent

We target searches that reflect customer needs and buying decisions. Useful product, service, and category pages help visitors evaluate their options and take the next step.

Make the Next Step Clear

Relevant proof, usable forms, and visible contact options help interested visitors act. Tracking connects those phone calls and form submissions with the pages and sources that brought them.

Connect Visibility With Results

Visibility matters most when it drives business results. We measure how SEO and AI search contribute to traffic, leads, and conversions, using available insights into lead quality and sales outcomes to help shape future improvements.

“They have been an amazing partner with us to elevate our website. We are now trending at the top of the first page! Their staff is thorough, personal, and they provide a great reporting tool to track metrics.” 

Erika N.F.
Director of Operational Excellence
Seattle-Tacoma Box Company

See Where Your SEO Could Generate More Leads

WHAT YOU GET

What’s Included in Our SEO Services

We turn SEO strategy into action and track the results. We prioritize the work around your website’s condition, competition, and the searches most important to your prospective customers.

Technical SEO

We address crawlability, indexation, site structure, and performance issues that can limit discovery. A sound technical foundation helps search engines access your pages and customers use your website.
Explore our technical SEO audits

On-Page SEO and Content

We improve existing pages and create content addressing buyer questions. Our copywriters collaborate with your team to communicate your expertise accurately and give visitors clear reasons to inquire.
See our content strategy process

Keyword Research

We research search terms and AI prompts to understand customer needs. Those findings guide page priorities and content topics, with relevance and buying intent shaping the strategy.
Explore keyword and AI prompt research

Link Building

We research industry publishers and pursue quality backlinks through personalized outreach. Credible links can reinforce your authority and help prospective customers discover your expertise beyond your own website.
Learn about link building

SEO Strategy

We develop a 12-month roadmap informed by your goals, buyers, and competitive landscape. We balance immediate opportunities with sustained improvements and adjust priorities as performance and business needs change.
See how we develop SEO strategies

Conversion Rate Optimization

We review navigation, messaging, usability, and the path to inquiry. Improving the visitor experience helps turn organic traffic into calls, form submissions, and purchases.
Learn about conversion optimization

SEO Reporting

GoNorth! Reporting combines search, traffic and conversion data with deliverable status. Monthly analysis and regular meetings help you understand progress and the work we recommend next.
Explore GoNorth! Reporting

AI Search Optimization

We strengthen content, technical accessibility, and consistent company details, demonstrated expertise, and third-party mentions to support AI search discovery. We assess visibility alongside identifiable referral traffic and the leads it produces.
Learn about AI search optimization

FIND YOUR FIT

Types of SEO Services We Offer

Your customers, sales process, and geographic reach determine the right SEO scope. We combine approaches when your business needs to serve different buyer groups or compete across several markets.

National SEO

Go beyond a single local market. Reach customers across regions or nationwide with visibility around your products, services, and industry capabilities.
Explore national SEO

Local SEO

Connect with nearby customers through location-focused content, accurate Google Business Profile information and local authority within the areas you serve.
Explore local SEO

B2B SEO

Address the capabilities, qualifications, and technical questions that influence vendor selection when buyers face longer sales cycles and multiple decision-makers.
Explore B2B SEO

Manufacturing SEO

Help engineers and procurement teams evaluate applications, specifications, and production capabilities before they contact your business about a potential project.
Explore manufacturing SEO

Ecommerce SEO

Improve product discovery, category content, and technical accessibility for online buyers, and evaluate performance through purchases and available revenue data.
Explore ecommerce SEO

Enterprise SEO

Our enterprise SEO team aligns technical fixes, content, and priorities across large sites, page inventories, and the stakeholders implementing changes.
Explore enterprise SEO

Small Business SEO

Focus your budget on opportunities most important to your services, customers, and competitive environment. Shape priorities around your growth goals.
Explore small business SEO

AI Search Optimization

Support discovery in AI-generated answers with useful content, accessible pages, and trustworthy information about your business, then evaluate traffic and lead activity.
Explore AI search optimization

ONBOARDING

What to Expect in the First 30 Days of Your SEO Campaign

Your first month establishes priorities, responsibilities, and the baseline for measuring progress. We make these milestones visible so you understand the work behind your campaign before the first performance review.

1

Engagement Kick-Off

We align on your goals, customers, and responsibilities so you know who is involved and how our teams will work together.
2

Reporting Implementation

To establish reliable reporting, we configure access and tracking for website traffic, phone calls, and form submissions.
3

SEO and AI Search Research

Research into your market, competitors, and buyer behavior reveals search opportunities connected to your products and services.
4

Technical SEO Audit

A technical audit identifies accessibility, indexation, and performance issues that can limit search visibility or the visitor experience.
5

Off-Site Brand Audit

An off-site review of your authority and brand presence reveals gaps and opportunities for improvement.
6

Keyword and AI Prompt Selection

Search terms and buyer questions give content development and performance monitoring a defined focus.
7

Strategy Development

Your 12-month roadmap prioritizes content, technical improvements, and authority building around your business goals.
8

Performance Benchmarking

Starting benchmarks for visibility, traffic, and conversions give future reporting a meaningful basis for comparison.
Days 1–30
Foundation
Days 31–90
Implementation and early review
Months 4–12
Ongoing production and optimization

We review performance monthly and refine priorities as we learn. Meaningful results often require several months; timing depends on your starting point, competition, and website needs.

AI SEARCH

SEO for AI Search: ChatGPT, Google AI Overviews, and Gemini

Customers may research services, compare products or shortlist providers through AI search before visiting a website. Our approach connects traditional SEO with generative engine optimization, or GEO, to help your business present useful, credible information wherever customers research.

How AI Search Picks Sources

AI platforms look for content that answers questions clearly and provides reliable information. Expert insights, original evidence, and clear, verifiable information about your business can strengthen your chances of being referenced. SEO best practices also support visibility in Google AI Overviews, AI Mode, and ChatGPT.

What We Do for AI Search

We restructure your content so AI tools and search engines can easily understand and cite it, and we fill the information gaps that hold your brand back. Relevant outreach, quality links, and consistent brand information build credibility, and all of it works alongside your traditional SEO strategy.

How We Measure It

We track AI mentions, citations, referral traffic, and the leads it generates. Because attribution isn’t always clear, we also evaluate visibility and conversion trends. These insights help us measure progress and refine your strategy over time.

PROOF

SEO That Delivers

MIDWEST AWD
336%
Increase in organic leads

Midwest AWD, a Wisconsin-based warehousing and distribution company, achieved a 336% increase in organic leads through targeted content, technical SEO improvements, and stronger local search visibility. The strategy also expanded its presence across key service areas and increased AI Overview visibility by 976%.

Get Your Free Custom SEO Audit
Identify a starting point for improving your website’s search performance.

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REPORTING

GoNorth! Reporting: See Which Searches Turn Into Leads

GoNorth! Reporting connects search performance, website activity, and tracked conversions with visibility into completed work. Integrations with Google Analytics, Google Search Console, BrightEdge, and CallRail help you understand progress between meetings. We analyze KPIs monthly and discuss what the results mean for your campaign’s next priorities.

  • Rankings and search metrics to assess discovery
  • Traffic sources and pages attracting prospective customers
  • Calls and form inquiries to evaluate conversion activity
  • Deliverable status showing completed and upcoming work

See the traffic, the inquiries and the work behind your SEO performance.

HOW WE COMPARE

Straight North vs. Typical SEO Agencies vs. In-House SEO

An in-house hire can suit businesses with established content and development support. An agency can bring several specialties together. Compare the experience, scope, and reporting behind each option, including how the team will collaborate with yours.
Factor
Straight North
Typical SEO Agency
In-House Hire
Team seniority
https://www.straightnorth.com/wp-content/uploads/2026/11/icon-check-ltteal-01.svg
Senior strategists, avg. 10+ years
Mixed; often junior account staff
One or two generalists
Team location
https://www.straightnorth.com/wp-content/uploads/2026/11/icon-check-ltteal-01.svg
100% U.S.-based and in-house
Often offshore or freelance
In-house
Success Measures
https://www.straightnorth.com/wp-content/uploads/2026/11/icon-check-ltteal-01.svg
Leads and revenue
Rankings and traffic
Varies
Reporting
https://www.straightnorth.com/wp-content/uploads/2026/11/icon-check-ltteal-01.svg
GoNorth! Reporting — 4 platforms in one place
Monthly PDF
Build yourself
Specialist Breadth
https://www.straightnorth.com/wp-content/uploads/2026/11/icon-check-ltteal-01.svg
SEO, content, links, UX, dev
Varies by package
Limited
Ramp-Up
https://www.straightnorth.com/wp-content/uploads/2026/11/icon-check-ltteal-01.svg
Foundation in 30 days
Varies
3–6 months to hire
Cost Structure
https://www.straightnorth.com/wp-content/uploads/2026/11/icon-check-ltteal-01.svg
Monthly retainer
Monthly retainer
Salary + tools + benefits

PRICING

How Much Do SEO Services Cost?

Your investment reflects the scope needed to support your goals. Straight North’s published SEO and GEO pricing offers these guidelines; we recommend a budget after discussing your business, website, and competitive landscape.

$1,500
Starting per month
$4K–$8K
Typical monthly investment
$10K+
Enterprise programs
Competition
Site size
Locations
Content volume
AI search scope

Every quote follows a initial consultation. Explore our SEO and GEO pricing to see how goals, website condition and existing authority shape the recommended scope.

“Our experience with Straight North has been nothing short of outstanding! Their team is incredibly knowledgeable, proactive, and results-driven. Since partnering with them, we’ve seen significant improvements in our search rankings, website traffic, and overall online presence.”

Brandon A.
Marketing Manager
EOSYS Group

Get a Custom SEO Quote for Your Business

BUYER’S CHECKLIST

How to Choose an SEO Services Company

Ask for specific answers about the people, work, and outcomes behind an agency’s proposal. Use the same questions across your shortlist so you can compare substance as well as price.

  • How Will You Measure Success?

    Look for qualified leads and business outcomes, with rankings and traffic used to explain progress.

  • Who Will Actually Work on My Account?

    Ask about assigned specialists, their experience, and who handles day-to-day communication.

  • What Reporting Will I Get, and How Often?

    Expect conversion data, deliverable status, and regular discussions about results and next priorities.

  • What Happens in the First 30 Days?

    Look for specific milestones, clear responsibilities, and a baseline for measuring performance.

  • How Do You Handle AI Search?

    Ask how research, content, and authority work support discovery and connect referral traffic with leads.

  • What Are the Contract Terms?

    Review the initial commitment, renewal, cancellation notice, and ownership of content and accounts before signing.

  • Do You Have Experience in My Industry?

    Ask for specific results and an explanation of how the strategy addresses your customers’ buying process.

SEO Services FAQs

What does an SEO company do?

An SEO company researches how customers search, improves your website’s technical health, develops useful content, and builds authority. It also monitors results and adjusts priorities. Our included services combine those activities with conversion improvements and reporting on calls and forms.

How long does it take to see results from SEO?

Meaningful improvements often take several months; our current guidance is generally three to six months. Competition, website history, technical issues, and content needs can shorten or extend that window. We establish the foundation in the first 30 days and evaluate progress without promising a particular result date.

What is included in a monthly SEO retainer?

The monthly mix follows your agreed strategy and scope. It may include content production, page optimization, technical improvements, link building, and performance analysis. We review KPIs monthly, maintain visibility into deliverables and discuss priorities in regular meetings.

Are your SEO contracts month to month?

Our SEO campaigns typically require an initial contract commitment rather than a month-to-month agreement. SEO takes time to build momentum, and a longer-term commitment allows us to complete the upfront research, strategy, and optimization needed to deliver meaningful results. We focus on building a strong foundation for sustainable growth and measurable performance.

Can you work with our in-house marketing team?

Yes. We can support your team with specialist capacity or coordinate a broader campaign. We agree on responsibilities for research, subject matter input, approvals, and implementation so both teams work toward the same priorities.

How do I know if my SEO agency is working?

Review leads and available revenue data first, then use rankings, traffic, and conversion rates to understand the trend. Ask what work has been completed and how it supports those outcomes. A useful report explains both progress and the adjustments being made.

Does SEO still matter with Google AI Overviews and ChatGPT?

Yes. Useful content, accessible pages, and credible evidence remain central to search discovery. We coordinate traditional SEO with AI search optimization, then review identifiable referral traffic and leads alongside broader search performance. See our AI search section above for the approach.

What’s the difference between a national and a local SEO company?

National SEO targets customers across regions or the country, often around searches without a specific location. Local SEO emphasizes discovery within defined service areas, including your pages, Google Business Profile information, and local listings. We offer both and can coordinate them for businesses with multiple markets.

Do you have experience in my industry?

Our experience spans B2B and consumer markets, including manufacturing, healthcare, financial services, ecommerce, and home services. We tailor SEO strategies to each industry’s customers, competition, and buying journey. We discuss your market and buying process during our kickoff conversation to determine the most relevant approach.

Can AI help with SEO?

AI can assist with research, content planning, and analysis. Experienced people still need to evaluate the findings, choose priorities, and verify accuracy. We use tools to support decisions that reflect your customers and business goals.

Is AI-generated content good for SEO?

Its value depends on the quality of the finished content. Human review should verify facts, remove unsupported claims, and add original expertise. Content needs to help your audience make decisions, regardless of how the first draft was created.

WHAT CLIENTS SAY

A Partner Invested in Your Results

“They go beyond being a great agency partner. A team of talented, professional revenue drivers.”

Elizabeth Cahail · Head of Digital Marketing, DFIN
Matt
Rachel
Ready to Turn Search Into Leads?
Request your free custom SEO audit and discuss your growth goals with our team.

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