One Search Strategy, Two Growth Engines

Midwest Assembly Warehouse and Distribution (Midwest AWD) is a Wisconsin-based full-service assembly, warehousing, and distribution partner serving businesses throughout Greater Milwaukee, Wisconsin, and nationwide. From warehousing and assembly to order fulfillment and distribution, they help manufacturers, retailers, and ecommerce businesses keep products moving and supply chains running efficiently.

336%
Organic Leads
976%
AI Overview Visibility
88%
Paid Leads
47%
CPA

Audience

Manufacturers, retailers, and ecommerce businesses looking for a reliable 3PL partner to simplify warehousing, assembly, fulfillment, and distribution. While Midwest AWD primarily targets the Wisconsin market, they also work with businesses across the U.S. that need a logistics partner strategically located in Wisconsin to serve major Midwest markets like Chicago.

Overall Challenge

Midwest AWD needed its website to become a real driver of new business, but the existing site wasn’t built for that job — thin content, no local targeting, no dedicated SEO strategy behind it, and a restrictive CMS that limited flexibility for future growth. The challenge was to create a digital marketing strategy that could deliver immediate results without leaving long-term growth on the table.

Strategic
Solutions
SEO
  • Establish a strong SEO foundation for Midwest AWD’s new website by providing development guidance, technical SEO oversight, SEO equity preservation, and strategic content creation and optimization. Create the right infrastructure for long-term growth.
  • Grow traffic and visibility by developing and optimizing content around core service themes like warehousing, order fulfillment, and distribution, while strengthening local targeting for high-value Wisconsin searches to build authority across the services and markets most important to Midwest AWD.
  • Improve conversions by expanding and optimizing new and existing solution pages with structured content around priority 3PL themes, creating clearer paths from relevant searches to Midwest AWD’s services.
  • Capitalize on emerging search opportunities by identifying growing demand for Fulfilment by Amazon (FBA) Prep Services, after Amazon discontinued its offering, and launching a dedicated service page early. The move drives new rankings and organic traffic while positioning Midwest AWD ahead of competitors.
Paid Advertising
  • Stand out in a competitive landscape by targeting high-intent, geo-specific warehousing keywords and using competitor research and insights to differentiate Midwest AWD’s ad positioning.
  • Maximize campaign performance and budget efficiency by leveraging Skai’s AI-driven budget pacing to dynamically manage daily spend and keep campaigns consistently on target with budget goals.

Business Impacts

Midwest AWD’s integrated digital marketing strategy is transforming its search presence into a stronger source of visibility, traffic, and leads. Over the last 12 months, the site generated 6,748 organic sessions and 5.36 million search impressions. Midwest AWD has experienced a 1,258% YoY increase in organic impressions, with rankings growing across key service and geographic themes. AI Overview visibility also surged 976%, further expanding Midwest AWD’s presence in search. Together, stronger organic visibility and more efficient paid advertising contributed to 336% more organic leads, 88% more paid leads, and a 47% reduction in CPA.

SEO Leads

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SEO Traffic

By Month

SEO Theme Ranking Totals

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Keyword Totals in Google AI Overview

By Month