A Clear View to Triple-Digit Gains

Family-owned Eastern Massachusetts window company delivering expert craftsmanship, honest service, and a true customer-first experience.

106%
Paid Leads (First Six Months)
55%
SEO Leads (First Six Months)
Doubled
Keywords in Top 3 Position
2,700%
Google AI Visibility

Audience

Eastern Massachusetts homeowners seeking quality window replacements for their single- or multi-family homes.

Overall Challenge

Fisher Windows faced inconsistent lead volume driven by limited local visibility in a competitive market, seasonal demand fluctuations, and a website that underperformed in converting traffic.

Strategic
Solutions
Maximizing lead performance year-round

Our approach combined targeted local SEO with optimized paid media to strengthen visibility and sustain strong lead flow through every season.

SEO
  • Build focused location pages to target prioritized service areas, placing Fisher Windows in front of high-intent homeowners across Eastern Massachusetts.
  • Revamp core service pages to climb the rankings and capture more qualified traffic actively searching for window replacement.
  • Enhance on-page content to earn premium search placements, including Featured Snippets and AI Overviews, expanding visibility and increasing click-through rates.
Paid Advertising
  • Audit and restructure conversion tracking from the ground up, unlocking clearer insights and empowering smarter, more profitable budget decisions.
  • Launch a structured Performance Max (PMax) campaign that reduceds ad costs and dramatically improves lead efficiency.
  • Utilizes Skai AI-driven budget pacing to dynamically adjust campaign budgets daily ensuring campaign performance is consistently maximized despite seasonal variance.

“In just four months, we’ve already seen impressive results in our search performance. Their responsiveness and strategic approach set them apart. I highly recommend them to anyone looking for a top-tier partner.”

Eric K.

Business Impacts

By strengthening both SEO and paid advertising, Straight North increased Fisher Windows’ paid leads by 106% in the first six months and SEO leads by 55% within the first six months — all while lowering their CPA by 48%. We expanded their visibility in local search while refining ad strategy and tracking to ensure every marketing dollar worked harder. Despite seasonal fluctuations, performance remained steady and efficient. The result was consistent, sustainable growth across their integrated digital strategy, delivering reliable, year-round lead generation.

Keyword Totals in Google AI Overview

By Month

SEO Leads

By Month

Paid Advertising Leads

By Month