ABOUT GO FAN YOURSELF
Go Fan Yourself is an innovative manufacturer of industrial fans that, in the firm’s own words, “blow our clients' minds.” With a focus on quality, consultative selling and complete customer service, Go Fan Yourself has become a leader in the HVLS fan industry.
On-site, Straight North’s main objective was to create new pages to support strategically critical keywords, as well as make technical and content-related changes to the website to boost its organic visibility. Off-site, the focus was centered on link building through the publication of content assets and business profile inclusions marketed to highly relevant customer segments.
- Created new site pages for highvolume, highly relevant keywords.
- Improved website’s internal linking system to improve SEO and user experience.
- Conducted competitive analysis to identify content requirements for website pages dedicated to a new product launch.