ABOUT GO FAN YOURSELF

Go Fan Yourself is an innovative manufacturer of industrial fans that, in the firm’s own words, “blow our clients' minds.” With a focus on quality, consultative selling and complete customer service, Go Fan Yourself has become a leader in the HVLS fan industry.

STRATEGY

On-site, Straight North’s main objective was to create new pages to support strategically critical keywords, as well as make technical and content-related changes to the website to boost its organic visibility. Off-site, the focus was centered on link building through the publication of content assets and business profile inclusions marketed to highly relevant customer segments.

KEY TACTICS

  • Created new site pages for highvolume, highly relevant keywords.
  • Improved website’s internal linking system to improve SEO and user experience.
  • Conducted competitive analysis to identify content requirements for website pages dedicated to a new product launch.
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189%
Lead generation increased 189 percent since the campaign launched.
79%
Traffic has increased 79 percent since the campaign launched.
KEYWORDS ARE JUST THE BEGINNING
Given the huge increases in traffic and lead generation, this campaign demonstrates how powerful an on-site SEO campaign is when it goes deeper than keywords.