- Increase local authority and visibility through focused, hyper-local link building with reputable partners such as chambers of commerce, local sports teams, and other community organizations.
- Boost rankings for high-volume or mid/lower-funnel keywords by writing new, targeted informational and mid-funnel content.
- Ensure the best possible SERP performance with tactical home page and service page optimization.
Moving Company Lifts Keyword Visibility by 1,600%
New City Moving operates in Chicagoland, offering customers a full range of relocation services.
81%
Total Leads
1,600%
Keyword Visibility
Growth
Led to a Successful P.E. Acquisition
Audience
People moving to, from, or within the Chicago area.
Overall Challenge
New City Moving’s initial goal was to achieve the top ranking for competitive keywords like “Chicago movers” and “Chicago moving company.” By 2020, in partnership with Straight North, the company achieved that goal—which paid off handsomely during the COVID-19 moving boom. Yet, as the moving market later stagnated, the company’s new challenge became generating leads.
Strategic
Solutions
Solutions
SEO
“After failed attempts to rank my website with other SEO firms, I made the switch to Straight North. Their team figured out my ranking issues quickly, and now we are ranking top position for each of our highest volume keywords!”
Brian S.
Founder & President
Business Impacts
In working with Straight North, New City Moving saw an explosion in keyword visibility. Starting at 634 keywords with visibility, the number grew to 10,738—a whopping 1,600% increase. On top of that, New City Moving expanded its lead generation by 81%. This allowed the company to significantly scale its business operations, culminating in a successful sale to a private equity firm.
Keywords with Visibility
By Month
