- Broaden local keyword coverage via new and expanded service area pages
- Increase residential and commercial service visibility with audience-specific service page creation and optimization.
- Improve rankings and topical authority through dedicated focus on informational content.
Ariat Roofing Says “Hail No” to Stagnant Lead Gen
A family-owned residential and commercial roofing contractor based in Las Vegas.
15%
Leads (first six months)
44%
Traffic (first six months)
32%
Lower CPA Than Industry Benchmarks
Audience
The company serves two primary customers:
- Homeowners who need durable, climate-appropriate roofing solutions.
- Commercial property managers/owners responsible for long-term building maintenance and compliance.
Overall Challenge
In a crowded and competitive market, Ariat Roofing had gaps in content and topical authority that hindered SEO performance. Meanwhile, their Paid Advertising failed to generate leads at a feasible cost. These challenges made it harder to capture search demand, which limited consistent delivery of qualified customers.
Strategic
Solutions
Solutions
SEO
Paid Advertising
- Cut through the crowded market with well-crafted ads spotlighting Ariat Roofing’s key differentiators
- Initially focus keyword research on long-tail queries only, and once quality is solidified, expand strategically and methodically.
Business Impacts
With a strategic overhaul of previous campaign efforts, Ariat Roofing has broken their lead plateau, expanded visibility, and ultimately increased leads.
Number of Keywords Ranking
By Month
Google SERP Features
By Month
