Here are the major reasons why this is the case.
1. Google Ads Look Like Organic Results
A big concern about PPC among manufacturers has been that organic search engine results are more credible than ads. Sure, consumers will click on an ad if they’re in the market for a mobile phone case, but will corporate buyers click on an ad for a five-figure food processing machine?
While there may have been some merit to this concern in the past, Google has steadily changed its page design to make ads almost indistinguishable from organic results. Ads no longer look like a used car lot; instead, they look as streamlined and reliable as your manufacturing process.