How to Best Execute Packaging PPC
Packaging is an extremely large and extremely competitive industry, so a great deal of care must go into keyword selection. The more popular a keyword is, the more expensive it will be to enter a successful bid. A small or midsize packaging company that selects, say, a basket of the most popular corrugated box keywords, may run out of budget after only one or two successful bids — which, of course, is not nearly enough ad exposures to produce dial-moving sales leads or revenue. In this situation, the company would be better served targeting long-tail keywords — that is, keywords that are less popular but very relevant and have a high degree of buying intent.
At the other end of the spectrum, packaging companies that sell six- or seven-figure packaging systems or whose customers have similar lifetime value, a PPC campaign may need to produce only a handful of sales leads every year to pay for itself several times over. In these situations, PPC is almost always worth a six- to 12-month test.
In all situations, ad composition and landing page design/content must be executed with a blend of creativity and adherence to best practices. Because PPC is popular in the packaging industry, excellent execution is often what makes a campaign attain maximum success.
If you would like to learn more about our packaging PPC services, call us now at 855-883-0011 or request a quote online.