+ 25 Landing Pages
The Challenge
Visibility, and consequently conversions, for SaaS billing platform-related terms is notoriously difficult due to the highly competitive landscape and the necessity to earn and establish strong topical authority. Many of these keywords fall under Google’s “Your Money or Your Life” (YMYL) category, which requires search engines to prioritize trust, security, and accuracy.
About BillingPlatform
BillingPlatform is a cloud-based enterprise monetization solution helping businesses manage and automate their entire revenue lifecycles and optimize operational efficiency. With flexible billing models supporting subscription, usage-based, and hybrid plans, BillingPlatform empowers companies across industries such as SaaS, communications, and financial services to streamline order management, invoicing, and revenue recognition.
TARGETED SOLUTION
Straight North partnered with BillingPlatform to drive qualified leads by elevating its credibility, expertise, and authority in the SaaS billing space. We targeted CIOs, CFOs, and senior leaders in finance and IT at enterprise-level companies with $100 million or more in annual revenue. The strategy: focus on optimizing high-value content, earning authoritative backlinks, and strategically supporting core solutions pages. The goal: build a trusted presence in the search landscape while driving measurable organic growth.
“We’ve seen strong results through our efforts to enhance BillingPlatform’s visibility and drive organic growth, as conversions continue to grow month-over-month, quarter-over-quarter, and year-over-year. This growth is a direct reflection of our strategic approach to improving technical SEO, content optimization, and authority-building efforts.”
Bob Hand
Senior SEO Strategist
STRATEGY
SEO
Improve Topical Authority
Goal
Boost topical authority within the highly competitive SaaS billing industry.
Challenge
Despite having a solid content foundation, the site misses opportunities to establish authority with SERPs by offering answers to myriad user search queries.
Best Practice
Leverage competitive research and extensive on-site content audits to ensure on-site content is comprehensive and helpful to a wide array of relevant user search queries.
Strategic Solutions
- Conduct a comprehensive competitive analysis and reconcile it with an exhaustive on-site content audit to uncover content gaps that competitors are taking advantage of.
- Optimize existing content by identifying and weaving in high-impact keywords and refining on-page elements such as titles, meta descriptions, and internal links.
- Expand topic depth by writing new content focused on key industry topics and user search trends.
+40 Blog Posts
Optimized since partnering with Straight North
SEO
Authoritative Link Building
Goal
Increase authority and rankings for BillingPlatform’s solutions pages to drive more qualified traffic and conversions.
Challenge
Conversion-driven solutions pages typically attract fewer natural backlinks than informational content, making authority link-building more complex. However, improving the backlink profile of these pages is critical to boost search engine visibility and credibility.
Best Practice
Secure high-quality backlinks from reputable, industry-relevant websites to strengthen the authority and visibility of strategic high-converting pages.
Strategic Solutions
- Identify important, credible industry websites that would be key in establishing authoritative backlinks to directly support the solutions pages.
- Determine and prepare an appropriate value-add plan tailored toward each industry website.
- Orchestrate detailed outreach to these identified websites leveraging the custom value-add plan. Continue to develop and scale a diversified backlink profile.
SEO
Proactive SEO Protection Plan for Website Redesign Launch
Goal
In preparation for an upcoming website redesign launch, proactively audit and ensure technical SEO health and optimization consistency between the live site and the redesign’s staging site.
Challenge
When launching website redesigns, it is commonplace to jeopardize SEO equity, negatively impact user experience, and encounter decreased visibility within SERPs.
Best Practice
When nearing launch, it’s critical to adhere to appropriate safety measures such as conducting detailed audits across both hosting environments, preventing technical errors, and detecting optimization gaps. With diligent correction of these issues, a new website launch can be an exciting success.
Strategic Solutions
- Audit and reconcile critical SEO elements across both environments including meta tags, alt attributes, internal linking structures, and structured data.
- Identify and flag any technical errors, optimization gaps, or other issues on the new site that will negatively impact SEO upon launch.
- Document a comprehensive list of all issues and diligently work to resolve them prelaunch to maintain the live site’s SEO integrity.
“Site redesigns often risk major SEO setbacks. However, our comprehensive SEO technical audit and consultation ahead of BillingPlatform’s relaunch ushered a smooth transition without any long-term impact to SEO performance.
This result highlights the value of early, methodical SEO technical oversight in preserving organic performance before a website redesign launch.”
Bob Hand
Senior SEO Strategist
BUSINESS IMPACTS
Significant visibility improvements to high-intent, non-branded search themes and keywords tied to BillingPlatform’s core offerings signify their growing authority in an incredibly competitive space. With informational content now reaching users earlier in their journey, BillingPlatform holds a strong advantage as they reach prospects sooner than their competitors, giving them an edge.
While our SEO partnership was founded on the goal to bolster BillingPlatform’s authority and drive measurable, qualified leads, the campaign has now become an indispensable piece of their growth strategy.
With continuous gains in organic search visibility yielding a 200% lead increase year-over-year, the results demonstrate SEO’s critical role in scaling their business.
271%
Leads YoY
267%
Leads QoQ
“BillingPlatform’s responsiveness and commitment to strategy adjustments have allowed them to navigate algorithm updates and website changes with success, leading to consistent year-over-year growth. It’s a pleasure partnering with a client who embraces collaboration and adapts quickly to industry shifts.”
Courtney Ciesielski
Senior Account Manager, Enterprise
