Advanced knowledge of client and market: Researched offerings, toured each school, and interviewed key stakeholders to learn more about Xceed while developing a competitive digital marketing plan.
A+ Marketing Strategy Helps Grow Enrollment
Xceed Preparatory Academy is a high-performing network of private schools in South Florida. It offers students personalized learning in an innovative environment.
132%
Paid Leads
203%
Organic Sessions YoY
100%
Enrollment at a School
TWO
Schools Near Full Enrollment
Audience
Middle and high school families—specifically student-athletes, performers, international students, and those with learning differences who require specialized scheduling or lower-pressure settings.
Overall Challenge
Xceed Prep’s limited visibility online made it difficult to attract prospective students/parents for tours and consistently grow enrollment.
“I am writing to congratulate all of you. We had yet another incredible enrollment week. We have received 14 new applications, turned 10 pending applicants to fully enrolled students, and re-enrolled two students. Your efforts are greatly appreciated. We are well on our way to Xceeding our projections for all schools. Keep up the great work.”
Brent G.
CEO
“Working with Straight North has been amazing! Our leads, conversions and all-around brand awareness has sky-rocketed since we started working with your experts. They are a vital part of our growth!”
Ilana P.
Marketing Director
Strategic
Solutions
Solutions
SEO
- Increased traffic by adding helpful content to website: Tailored content strategy to topics that resonate with audience. Optimized local pillar pages supported by relevant and useful informational content.
- Monitored popular search questions: Consistent examination of high-volume question queries led to further on page optimizations and content build out.
Paid Advertising
- Converted interest into enrollment: Increased enrollment conversion with continuous landing page A/B split testing through various seasons of the academic school year.
- Embraced AI and intelligent bidding: Integrated and configured Google’s tCPA bidding function with Skai, our third-party budgeting automation software to drive efficient results.
- Maximized profitability: Consolidated the account’s focus to only optimize towards the highest value conversions (form conversions) to prevent budget waste and increase the number of school tours.
Business Impacts
Prior to working with Straight North, Xceed Prep had low enrollment numbers and muted interest in school tours. Today, after Straight North helped increase all leads by 89% (total between SEO & Paid), Xceed is at full capacity at one school and near full capacity at two of its remaining four campuses. And leads continue to pour in.
Paid Advertising Leads
By Month
SEO Traffic
By Month
