Scott Hepburn is an experienced Internet marketing professional, with extensive experience in team management, strategy, social media, brand building, SEO and content marketing. Before joining Straight North, he was president of Media Merging LLC, a Charlotte-based Internet marketing agency, and campaign manager for Ephricon Web Marketing, a leading North Carolina SEO firm acquired by Straight North in 2013.
As General Manager of Straight North’s Charlotte office, Scott is responsible for all operational, financial and client activities. He oversees campaign strategy and account management for more than 100 clients, works with a team of experienced account managers and senior strategists to improve client campaign performance, manages training and development initiatives, and contributes to workflow and process improvements.
Scott holds a Bachelor’s degree in Journalism from Ithaca College. His professional interests include public relations, blogging and social media. On the personal side, he enjoys fatherhood, hiking, college basketball and crossword puzzles.