SEO For E-Commerce Is Not For The Faint Of Heart

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Author: | Digital Marketing Experts

SEO campaigns can be geared for lead generation (typically, B2B) or revenue generation (e-commerce).

Lead generation SEO is tough … but e-commerce SEO is tougher.

  • The SEO landscape in e-commerce is as competitive as it gets. Why? Because lead generation companies have other means of producing leads, whereas almost all e-commerce companies must capture organic search engine traffic in order to survive.

  • That being the case, e-commerce companies must learn the ins and outs of SEO, and must invest a big part of their marketing budget in an SEO campaign. This means e-commerce competition is smarter and better funded than what you often see in lead generation campaigns.

  • With smart and well-funded competition, e-commerce firms new to SEO or at a serious competitive disadvantage must work overtime to build links and move up in the rankings — and it won’t be easy.

All this does not mean e-commerce companies in such a situation should look for other marketing options. SEO can work — and will work — under the following conditions:

  • Exceptionally strong keyword research is used to uncover less competitive but highly converting options.

  • Targeting the right websites and blogs for link building, then producing high-quality content to earn those links.

  • Properly funding the campaign, and establishing metrics to determine ROI.

  • Giving the SEO campaign enough time to succeed — it may be a matter of months or even a year.

  • Making sure the website is designed with terrific conversion rate optimization (CRO) and user experience (UX) functionality — as well as being rock solid for SEO in terms of development, navigational structure, content and design.

Not sure your e-commerce SEO campaign is on the right track? Contact us to discuss your challenges and learn more about how we can assist.

Digital Marketing Experts

This was written by one of Straight North’s digital marketing experts. Our team stays up to date on the latest digital marketing trends and best practices to inform our audience and create strategies that deliver results for our clients.

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