Bob Hand is a Senior SEO Strategist at Straight North, bringing nearly a decade of experience in search engine optimization, content strategy, and digital marketing. He specializes in developing data-driven SEO strategies that enhance organic visibility, increase website traffic, and drive business growth.
Bob’s expertise spans technical SEO, keyword research, content optimization, and link acquisition. He has successfully led SEO initiatives for businesses of all sizes, aligning search strategies with broader business objectives to deliver measurable results. His approach combines analytical insights with hands-on execution to improve search rankings and user engagement.
Bob holds a bachelor’s degree in English from the University of South Carolina. He lives in Boise, Idaho, with his wife and two dachshunds. A lifelong music enthusiast, he enjoys discovering new artists, collecting vinyl records, and playing a range of instruments in his free time.