Aaron Wittersheim

Chief Operating Officer

Aaron Wittersheim, Chief Operating Officer at Straight North, brings over 30 years of expertise in digital marketing, business strategy and technology to help businesses grow. He leads the agency’s operations, focusing on service delivery, operational improvements and IT infrastructure. Aaron specializes in aligning strategic goals with operational execution to drive efficiency and deliver measurable results.

Aaron’s early passion for technology and business drove him to build web servers and develop websites that generated sales leads and ecommerce revenue for businesses. As the founder of Whoast, Inc., a digital marketing firm acquired by Straight North in 2009, Aaron built deep expertise across SEO, PPC, social, email, referral, affiliate, web development and conversion optimization. He has helped startups, mid-market companies and Fortune 500 corporations optimize operations and achieve revenue growth.

Articles Written by Aaron

Paid Advertising

Are Your Paid Advertising Channels Optimized for 2025 Success?

Paid advertising is one of the most effective ways to drive growth, but without ongoing refinements, ad spend can quickly be wasted. With competition rising and platforms evolving, businesses must go beyond simply running ads by following a structured method that maximizes performance. Success depends on precise targeting, compelling creative, automation, and accurate tracking to ... Are Your Paid Advertising Channels Optimized for 2025 Success?

Is Your Organic Marketing Strategy Ready to Thrive in 2025?

Organic marketing channels are a powerful way to grow your business without relying on costly ads. They boost brand visibility, generate sales leads and drive ecommerce revenue, with many efforts delivering lasting benefits. In this post, we’ll help you take a closer look at your efforts. Are your CRM, website and organic channels, like AI ... Is Your Organic Marketing Strategy Ready to Thrive in 2025?

Is Your Digital Marketing Ready for 2025? Prepare for the Future

Preparing for the future requires structuring your marketing efforts strategically to achieve success in 2025. Whether you are a marketing leader or a business owner, it is important to take time to step back and assess your approach in order to find areas where you can not only beat your competitors but also increase your ... Is Your Digital Marketing Ready for 2025? Prepare for the Future

Articles by other Authors

SEO Mistakes to Avoid: 8 Critical Issues That Tank Your Traffic

Beginner’s Guide to Off-Site Optimization

Local vs. National SEO: Key Differences and Why They Matter for Your Business

Mastering Semantic SEO and Topical Authority for Search Success

How E-E-A-T Is Guiding Authorship, Expertise and SEO

Basic SEO Strategy: A Blueprint for Boosting Your Online Presence

Want to grow your business without constantly paying for ads? SEO helps you claim prime real estate in search results to drive sustainable growth that doesn't disappear when you stop paying.

Improve SEO and Website Conversion With Video Optimization

Evolving Your SEO in the Age of AI

Search is no longer about links and keywords — it’s about answers and action. As AI reshapes how users discover and interact with content, brands must evolve their SEO strategies to stay visible and relevant. Let’s explore how AI is transforming the search landscape and what that means for your SEO program. Why Were Links ... Evolving Your SEO in the Age of AI

The History of SEO

Search engines are an essential part of our daily lives, helping us find answers, explore new ideas and connect with information in mere seconds. Whether we’re looking for the best local restaurant, research for a project or a simple definition, search engines have become the cornerstone of how we navigate the world wide web. But ... The History of SEO

Mobile Lead Generation
SEO

Importance of Mobile SEO

In today’s digital world, mobile devices have become the primary tool for internet browsing, making mobile search optimization a critical factor for any business aiming to succeed online. As of recent reports, mobile internet usage has surpassed desktop browsing, which signifies a dramatic shift in the way users interact with websites and search engines. This ... Importance of Mobile SEO

What Is SEO Testing?

SEO can feel like a maze, with algorithms constantly changing and strategies evolving to keep up. So, what is SEO testing? It’s the compass that guides businesses through this maze. SEO testing is the systematic process of experimenting with different strategies and changes on a website to evaluate their impact on search engine visibility and ... What Is SEO Testing?

On-Site vs. Off-Site SEO

The Pillars of SEO Search engine optimization (SEO) is an evolving discipline that determines how well a website ranks on search engine results pages (SERPs). At its core, SEO is built on two main pillars: on-page SEO and off-page SEO. While these two approaches serve different functions, they must work together to drive organic traffic, ... On-Site vs. Off-Site SEO

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